In 2023 ONE Asia Creative Awards
SHANGHAI, December 12, 2023 — Leo Burnett India Mumbai had a strong year in the 2023 ONE Asia Creative Awards, winning Best of Discipline in Branded Entertainment and finishing as the second highest-ranked agency in APAC.
The Best of Discipline, working with Prodigious Mumbai, was for “Airtel 175” on behalf of Airtel. The work also won two Golds in Branded Entertainment, a Silver in Creative Use of Data, and a Bronze in Moving Image Craft & Production.
ONE Asia 2023 winners from India are as follows.
Gold
- Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Integrated, Integrated Campaign
- Leo Burnett India Mumbai “Airtel 175” for Airtel In Branded Entertainment, Experiential
- Leo Burnett India Mumbai “Airtel 175” for Airtel In Branded Entertainment, Talents & Influencer
Silver
- Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Experiential & Immersive, Events/Stunts/Competitions
- Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Public Relations, Events & Experiential
- Leo Burnett India Mumbai “Airtel 175” for Airtel In Creative Use of Data, Data Visualization
- Leo Burnett India Mumbai with CropIn Bangalore “Smart Farm” for Pepsico Lay’s in Integrated, Brand Transformation/Repositioning
Bronze
- Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Creative Effectiveness, Consumer/Brand
- Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Social Media, Influencer Marketing
- Leo Burnett India Mumbai “”Airtel 175” for Airtel in Moving Image Craft & Production, Innovation in Moving Image Craft & Production
- Leo Burnett India Mumbai “”Airtel 175” for Airtel in Interactive, Online & Mobile, Innovation in Interactive, Online & Mobile
- Ogilvy Gurgaon India (CITY) “Stump Cam” for Coca-Cola India in Branded Entertainment, Brand Partnerships
Green
- Leo Burnett India Mumbai “The Biochar Project” for PepsiCo India Holdings
Overall, The Monkeys Sydney took high honors in the 2023 ONE Asia Creative Awards, winning Best of Show for “The First Digital Nation” on behalf of The Government of Tuvalu. The work, created with Collider Sydney, Thrive PR + Communications, and MassiveMusic Sydney, was also awarded two Best of Discipline honors, in Creative Effectiveness and Public Relations.
The complete list of ONE Asia 2023 Best of Discipline winners is as follows.
- Branded Entertainment: Leo Burnett India Mumbai with Prodigious Mumbai “Airtel 175” for Airtel
- Creative Effectiveness: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney, and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
- Creative Use of Data: CHEP Network Sydney with Sonar Music Sydney, The Editors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
- Design: VML Ogilvy Japan Tokyo “Milk Manga” for Seki Milk
- Direct Marketing: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
- Film & Video: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
- Gaming: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
- Interactive, Online & Mobile: CHEP Network Sydney with Sonar Music Sydney, The Editors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
- Moving Image Craft & Production: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
- Public Relations: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
- Social Media: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
The complete list of ONE Asia 2023 winners can be viewed here. Finalists can be viewed here.
“ONE Asia is about more than just recognition. It’s about celebrating the unique tapestry of creativity that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”
ONE Asia Creative Awards 2023 Rankings
This marks the first year The One Club for Creativity has compiled the ONE Asia Creative Awards Rankings. The top agencies for the region, with links to their winning work, are:
1. Leo Burnett Group Manila Makati
2. Leo Burnett India Mumbai
3. CHEP Network Sydney
4. The Monkeys Sydney (tie)
4. Thrive PR + Communications Sydney (tie)
6. VMLY&R Ogilvy Japan Tokyo
7. INNOCEAN Seoul
8. Edelman Thailand Bangkok
9. Wunderman Thompson Thailand Bangkok
10. Dentsu Creative Manila Makati
Other top winners in ONE Asia Rankings are as follows.
- Independent Agency: Edelman Thailand Bangkok
- Agency Network: Leo Burnett Worldwide
- Holding Company: Publicis Groupe
- Brand-Side Agency:LIFULL Tokyo
- Brand: McDonald’s
- Non-Profit Client: The Government of Tuvalu
- Production Company: Collider Sydney
The single highest-ranked work was “Unbranded Menu” by Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald’s Philippines) Makati for McDonald’s.
The top-ranked countries and regions were, in order: Australia, Philippines, Japan, India, Thailand, South Korea, Singapore, China, Chinese Taipei, Vietnam, Indonesia, and New Zealand.
ONE Asia is part of The One Club’s renowned Global Creative Rankings, to be announced in early January 2024. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.
