The marketing campaign uses drone and CGI videos to create a larger impact
Launch drone and CGI videos as part of the activities
Mumbai, 28th November, 2023: 5W1H, a creative and media advertising agency, has recently launched the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.
To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.
They also leveraged digital media to do a sneak peek of SHOTT Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.
Link to drone video – https://www.instagram.com/p/Cz-3nkwJD_F/
Link to CGI Video- https://www.instagram.com/p/C0Jd75IBPS1/
Sharing his enthusiasm on the Pune venture, Smeet Shah, COO and the visionary force behind SHOTT says, “We are thrilled to introduce SHOTT to Pune, a city known for its vibrant culture and appreciation for entertainment. SHOTT Pune is not just an amusement center; it’s a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that SHOTT Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights.”
“The expansion of SHOTT to Pune is not just a business move; it is a strategic endeavor to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as SHOTT ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry” says Kunal Luhar, Co-Founder and Chief Business Officer, 5W1H.
Aakash Chatterjee, Co-Founder and Chief Creative Officer of 5W1H says, “We are thrilled to be a part of the journey as SHOTT expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”
SHOTT is not an ordinary amusement center; it is designed as a versatile space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. SHOTT Pune is all set to emerge as a perfect setting for a variety of events, be it an intimate office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.
Team Credits:
For Shott,
Souptik Chatterjee (Head – Marketing)
Rutuja Patil (Manager – Marketing)
For 5W1H,
Ayushi Jhunjhunwala (AVP – Operations)
Siddhesh Jadhav (Sr. Creative Director – Art & Production)
Prathamesh Awalegaonkar (Manager – Operations)
Ayush Srivastava (Associate Manager – Operations)
Vaibhav Kulkarni (Director – Post Production)
Nirmit Uchil (Associate Creative Director – Art & Production)
Gaurav Gurav (Associate Art Director – Art)
Gladwyn Dsouza (Associate Director – Post Production)
Prajakta Achalkar (Sr. Visualiser – Art)
About SHOTT:
SHOTT is regarded and categorized as India’s first and largest ultra-premium gaming and entertainment experience. One can enjoy state of the art Arcade, VR and Spark Tech bowling – the first in Asia. SHOTT also offers a wide range of exotic, lip-smacking, seasonally curated F&B menu, along with some of the most delicious cocktails in town. SHOTT India takes pride in catering memorable experiences for all age groups.
ABOUT 5W1H: 5W1H is a creative and media advertising agency which was founded in 2021, by two young advertising professionals, Kunal Luhar and Aakash Chatterjee. Founded with a vision to build a business that helps build businesses, Kunal and Aakash are here to question the way advertising is served to brands, and to customers, thus looking beyond selling and offering creative solutions towards brand building
