Taboola stated that the technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost-per-click (CPC) bidding strategies, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while staying within budget
Taboola announced significant advancements in its performance advertising-focused bidding technology, called Maximize Conversions.
Taboola stated that the technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost-per-click (CPC) bidding strategies, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while staying within budget.
Taboola further stated that more than one thousand Taboola advertisers have already used Maximize Conversions to drive results.
Advertisers are seeing up to a 50% boost in conversions while maintaining their Cost Per Acquisition (CPA), as well as some advertisers seeing reduced CPA by nearly 20%, as per the company statement.
In addition to making ad campaigns more effective, Maximize Conversions has also provided immense benefits in making campaigns more efficient, reducing the time in which advertisers get their optimal results by half, the statement further added.
Adam Singolda, CEO and founder, Taboola, said, “Advertisers deserve technology that drives ROI simply and effectively, and Maximize Conversions delivers exactly that. We’re taking the guesswork out of CPC bidding, making it so that advertisers can simply share their goals, and our AI takes care of the rest. Our AI is trained on 1st party contextual signals from more than 9,000 publishers and nearly 600M daily active users, giving advertisers using Maximize Conversions a competitive advantage in reaching customers. We’re seeing incredible results from this technology – delivering large amounts of customers, saving costs, time and more. I expect nearly half of our advertisers will adopt this offering in 2024.”
