Mumbai, 12th December 2023: After an overwhelming response during the ICC Men’s Cricket World Cup 2023, Probus Insurance, one of the fastest-growing Insurtech brands, yet again joined hands with Disney+ Hotstar for Pro Kabaddi League 2023. Like their previous association, Probus will again be the exclusive partner for the Action Replay bug for Pro Kabbadi League Season 10, featuring their brand ambassador, Bollywood celebrity Hrithik Roshan.
Pro Kabaddi League is the most popular Kabaddi league in the world. In a testament to its widespread popularity, the PKL League achieved a staggering viewership of 435 million during its last season, resonating with a diverse audience from avid sports enthusiasts to casual viewers, making it one of the most-watched sporting events in the country after the IPL.
Rakesh Goyal, Managing director of Probus, said in the announcement, “We are thrilled to embark on this new journey with exclusive rights for the Action Replay Bug for Pro Kabaddi League this season. Probus has a strong local footprint of 800+ cities, serving 15000 pin codes, where most of our penetration is rural. With this tie-up, we aim to reach out to the rural belt, where Pro Kabaddi League is also making the sport an aspiration for the people in Tier 2 3 cities, touching diverse segments of the population. This is exactly where our brand ethos binds us together, boosting the purpose of this association.”
Dhruv Dhawan, Head – Ads at Disney+ Hotstar, said, “At Disney+ Hotstar, it is our constant endeavour to enable our advertisers to meet their business goals by leveraging our tentpole events. We are delighted to associate with Probus across our marquee sports properties, such as the ICC Men‘s Cricket World Cup 2023 and now the Pro Kabaddi League Season 10. We hope to continue to build on this association in the future as well.”
Probus’s online platform presents an array of insurance products, including motor, life, health, and SME. Having surpassed 1000 crore premium in the last year, the company has achieved a significant milestone. Aligned with IRDAI’s goals, Probus aims to expand into rural markets by deploying Bima Vahak, a specialized distribution channel, in every Gram Panchayat nationwide.
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About Probus:
Probus is an insurance distribution-tech company with a “Phygital model”, which optimises customer experience through digital tools with a human touch. It operates through a digitally enabled agent network of 30,000+, covering 800+ cities. 80% of insurance policies sold by Probus are to customers in Tier 2+ cities—Probus partners with all the leading private insurance companies in India, including 9 Life and 29 Non-life. The company is recognised as one of the leading brands in the financial services space – Awarded best BFSI Brand for 2021 and 2022. Probus is backed by the Switzerland-based, leading Global management firm, BlueOrchard – A Global Impact Investment Manager.
