Dominic CostaBir, a seasoned Hospitality Trainer, recently shared some random thoughts that encapsulate his journey of continuous learning and innovation. From encountering a rodent while studying his son’s MBA textbooks to naming training programs that create a buzz, his experiences offer valuable insights into the power of creativity and adaptability in the ever-evolving world of hospitality training.
While on a mission to hunt down a random rodent in a cabinet, Dominic CostaBir stumbled upon his son’s MBA textbooks from NMIMS. Instead of being deterred by the unexpected interruption, he found himself engrossed in studying while the errant rodent continued to cause chaos. His musings on buyer behavior, as highlighted in a book on Marketing Management, led him to reflect on the significance of program names in his work at HTI (Hospitality Training Institute). website: www.hti-india.com
Dominic CostaBir recalled a pivotal moment decades ago when he was tasked with naming a 2-day intervention program for a friend’s company. Initially dismissive of the importance of the name, he was urged by Arun, the GM, to choose a name that would create a buzz. Reluctantly, he suggested calling it the Leadership Development Program (LDP), which surprisingly resonated with Arun and set the stage for future successes.
This serendipitous encounter with program naming proved to be a game-changer for Dominic CostaBir and his team at HTI. The baptism of their programs with catchy acronyms like SUPPORT, CUP, WAR, and iCARE, coupled with innovative program banners like Learning Carnival and StarWay, helped them stand out in a competitive industry.
The power of a name became evident when Zomato approached HTI to train their Delivery Partners (DPs). Dominic CostaBir and his team conceptualized DP RIDE – Respectful, Impressive, and Delivering an Experience, a program that resonated with Zomato and paved the way for a successful collaboration.
Reflecting on his journey, Dominic CostaBir firmly believes that the names of their programs have played a crucial role in their success. Each name is carefully crafted to capture the essence of the program and create a lasting impression on clients and participants alike.
As HTI celebrates its 22nd anniversary, Dominic CostaBir remains committed to learning and innovation, finding inspiration in the most unlikely places. He acknowledges the support of his family, friends, colleagues, and partners who have been instrumental in HTI’s success.
Dominic CostaBir’s story is a testament to the power of creativity, adaptability, and continuous learning in the field of hospitality training. His ability to find inspiration in unexpected moments and leverage the power of a name exemplifies the spirit of innovation and resilience that drives success in today’s dynamic business landscape.
website: www.hti-india.com
