30th May, 2024; Mumbai, India:
With Goafest 2024 heading towards celebrating the last leg of adaptability, Day 3 will witness an enthralling Knowledge Seminar titled The Art Of Adaptability: From Real Life to Reel Life, featuring Indian actor Manoj Bajpayee in conversation with Prasoon Joshi, CEO and CCO of McCann World Group India. The engaging session will witness Manoj share insights into the art of adaptation, drawing parallels between his experiences in real and reel life. Prasoon, in conversation with Manoj will focus on the importance of adaptability in the entertainment industry and throw light on how adaptability plays a crucial role in the lives of actors.
Additionally, there will be an engrossing Knowledge Seminar titled Embracing Change: Lessons from The Field to Life will feature cricket legend and former BCCI President Sourav Ganguly alongside moderator Boria Majumdar, a renowned Indian sports journalist, historian, and writer. In this enriching session, Sourav will impart various lessons from his own life experience as a renowned sportsperson on adjusting and adapting to change. Majumdar, in dialogue with Sourav, will emphasize the importance of adaptability in the field of sports, and discuss how being adaptable is crucial for not only sportspeople, but all people, in navigating the ever-changing nature of life.
Speaking on the line-up for Day 3, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia, said, “Day 1 and Day 2 of Goafest 2024 witnessed stalwarts from across the industry delivering enthralling sessions. These two days have been phenomenal and we are delighted to have seen the attendees gain valuable insights. The conversation between Manoj and Prasoon will further throw light on the importance of adaptability in an actor’s life. Additionally, we are delighted to present a stellar line-up of insightful speakers and engaging sessions that will definitely entice our attendees.”
In addition to this, Day 3 will also witness a Knowledge Seminar titled Indian Women Harnessing the Power Of Identity. The esteemed panellists are Shilpa Rao, a renowned Indian Playback Singer, Alankrita Shrivastava, a Filmmaker, Tamannaah Bhatia, Actor; and Prajakta Koli, also known as MostlySane, a leading Content Creator, Actor, and Climate Activist. Guiding the conversation is Ambika Muttoo, Editor-In-Chief of Femina.
Following this is a yet another insightful Knowledge Seminar titled Secrets of Longevity: Adapting our lifestyles to increase our ‘Healthspan’ with Dr Marcus Ranney – Founder and CEO, Human Edge alongside moderator – Anupriya Acharya, CEO, Publicis Groupe, South Asia. Next in line is a keynote address by WhatsApp titled Do More With Conversations, by Gaurav Jeet Singh, Head of Agency Business, India, at Meta. Subsequently, an enriching Knowledge Seminar spotlighting The Art of Storytelling will be led by Neelesh Misra, a multifaceted Indian Journalist, Author, Radio Storyteller, Scriptwriter, and Lyricist.
The second half will also captivate the attendees with a dynamic Knowledge Seminar on Customer-Centric Adaptability; Meeting Shifting Expectations; Maintaining Customer Loyalty in a Dynamic Environment. Leading the discussion is Tarun Puri, Senior Operating Partner at Lighthouse Funds, Asha Kharga, Chief Customer & Brand Officer at Mahindra Group, Siddharth Roy Kapur, Founder & MD at Roy Kapur Films, with moderation by Anuradha SenGupta, Founder of @anuradhasays.
Another Knowledge Seminar titled Adaptability And Innovation: The Cornerstones Of A Future-Ready Agency will feature a distinguished panel of industry leaders. Among them are Anusha Shetty, Chairperson & Group CEO of Grey Group, India; Arun Iyer, Founder & Managing Partner of Spring Marketing Capital; and Babita Baruah, Chief Executive Officer of VML India. Steering the discussion is Dheeraj Sinha, Group CEO for India and South Asia at FCB Group India.
Next, a Knowledge Seminar, themed Evolving Market Landscape: Navigating The New Normal. Shashank Srivastava, a distinguished Member of the Executive Committee at Maruti Suzuki, and Sunil Kataria, Chief Executive Officer of Raymond Lifestyle (India & International), are among the esteemed speakers in conversation with Anuradha SenGupta, the esteemed Founder of @anuradhasays.
A Knowledge Seminar on OOH – Adapting to be accountable will feature Pawan Bansal, COO Jagran Engage & Chairman IOAA (Indian Outdoor Advertising Association); Noomi Mehta, Chairman of the Board, Selvel One Group; and Jahan Mehta, Chief Growth Officer at Oap Mediatech in conversation with industry veteran Sam Balsara, Founder, Chairman and MD Madison World & Madison Communications.
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About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
