Launching during the sports season, this campaign portrays reality laced with humour
Mumbai, 1st August, 2024: As the world gears up for the international games to win gold, Matrimony.com, India’s biggest matrimony company, is set to win hearts with its innovative ‘Wedding Games’ campaign. This timely initiative cleverly intertwines the excitement of the games (or rather sports) with the anticipation of the upcoming wedding season.
The campaign features two captivating films that humorously portray the ‘international-level’ challenges faced by singles during wedding season. These witty films showcase protagonists deftly dodging intrusive questions about their marriage plans from eager relatives.
Watch the films here:
Pole Vault: https://www.youtube.com/watch?v=gZ1rlsvG3j8
Kabaddi: https://youtu.be/5N0wbw74YnM?si=w_qrSFIi6Z4dk8-I
Arjun Bhatia, Chief Marketing Officer at Matrimony.com, shared his insights on the campaign and the company’s unique approach: “Matchmaking is not just a simplistic game of pairing based on superficial criteria. It’s not about finding a partner; it’s about finding the right partner who aligns with your unique essence. This campaign humorously highlights the pressures singles face, while showcasing how Bharat Matrimony offers a more thoughtful, personalized experience.”
Bhavesh Kosambia and Rahul Chandwani, Content Leads at Wondrlab, the creative minds behind the campaign, explained: “We landed a strong insight – during the wedding season, a lot of the prospects who are of marriageable age, attend weddings of their friends and family. They are often questioned about their wedding plans, and these prospects try and dodge such questions. The campaign is a set of two films where we see such protagonists try and avoid pestering guests, albeit dramatized for entertainment as though they were athletes. Bharat Matrimony comes in as the perfect place to find the answers to these questions as they can log on to find their perfect life partners.”
This campaign not only entertains but also reinforces Matrimony.com’s position as the go-to platform for those seeking meaningful relationships, proving that in the game of love, everyone can be a champion.
About Wondrlab Network:
Launched in 2020, Wondrlab’s vision is to create a global world-class network from India which encompasses marketing transformation and digital business transformation. Through its integrated marketing technology network it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace. The Wondrlab network includes What’s Your Problem, a digital-first creative agency; Wisr- India’s pioneering open tech platform connecting brands and schools to foster school empowerment through brand partnership; Opportune- a data-driven influencer marketing platform employing proprietary technology and a vast creator network to drive impactful influencer marketing campaigns; Neon- a performance marketing agency and Cymetrix – a leading global CRM & Data Analytics company. These acquisitions collectively provide clients with a seamless full-funnel experience. Wondrlab recently launched its European operations with the acquisition of Poland based WebTalk, a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region.
To know more, visit: https://wondrlab.com/
