Shane Rasnak, a Digital Marketing and Paid Media Consultant, has just marked a significant milestone in his life and career—ten years since he moved to New York City and launched Shane Rasnak Digital. His journey over the past decade is a testament to his tenacity, adaptability, and unwavering commitment to delivering results in the ever-evolving landscape of digital marketing. Shane Rasnak’s story is one of taking risks, embracing challenges, and building a life centered around purpose, growth, and giving back.
Shane Rasnak’s journey began in September 2014, when he arrived at LaGuardia Airport with nothing but his luggage and a dream. Fresh from an experience at Burning Man, he had just left his job and ventured into the unknown with no clients, no website, and no experience in sales or business development. It was, in his words, “the greatest gamble and challenge of my life.” Shane Rasnak took a leap of faith, trusting that hard work, perseverance, and a bit of luck would guide him through.
The early days of Shane Rasnak Digital were not easy. As Shane Rasnak recalls, his future depended on a few key meetings and opportunities, which, fortunately, went his way. But it wasn’t just luck that brought him success. His dedication to doing exceptional work with every project, his commitment to learning and evolving, and his ability to stay resilient in the face of setbacks all contributed to building the solid foundation of his business. For Shane Rasnak, every challenge was an opportunity to learn, grow, and move closer to his goals.
In the ten years since, Shane Rasnak Digital has flourished. Shane Rasnak has had the privilege of collaborating with over 75 purpose-driven organizations, helping them grow and succeed through strategic paid media campaigns. His expertise spans across platforms like Meta Ads and Google Ads, where his data-driven approach and deep understanding of the digital landscape have driven meaningful results for his clients. Shane Rasnak has built a reputation as a trusted partner, someone who not only delivers but also cares deeply about the success of the organizations he works with.
But Shane Rasnak’s success isn’t just measured in professional achievements. His business has allowed him to build a life he loves in New York City, a place that has become an inspiring backdrop to his story. One of the most personal milestones Shane Rasnak reflects on is how he met his life partner through LinkedIn while hustling for clients. Now, five years into their relationship, they are celebrating their anniversary and building a family together. Being able to design his schedule to prioritize time with his son has been one of the most rewarding aspects of the life he’s built through his business.
Beyond his personal life, Shane Rasnak has continued to expand his passions, one of which is partner dancing. He has even become a dance instructor in Manhattan, a role that allows him to share his love for dance with others. This balance of work, passion, and family life is something that Shane Rasnak cherishes, and it’s a reminder of the possibilities that can come from following your dreams and building a business on your own terms.
Shane Rasnak’s journey is also marked by his commitment to giving back. Over the years, he has launched a pro-bono program to help nonprofits and early-stage startups, offering his expertise to organizations that are working to make a positive impact. For Shane Rasnak, success isn’t just about profit; it’s about using his skills and experience to contribute to causes he believes in and helping others achieve their goals.
Looking back, Shane Rasnak is filled with gratitude—for the clients who trusted him, the family and friends who supported him, and the city that has shaped his journey. But Shane Rasnak also knows that the digital marketing landscape is constantly evolving, and staying ahead requires curiosity, openness, and a drive for continuous improvement. His experience has taught him to transform setbacks into opportunities and to always strive for the next level of excellence.
As Shane Rasnak enters the next chapter of his career, he’s excited to take on new challenges and explore new ways to serve his clients. With over 13 years of experience and a proven track record, he is ready to help businesses grow by starting or scaling up paid media campaigns, providing marketing leadership as a fractional CMO, or helping teams leverage AI in their roles. Shane Rasnak’s expertise in digital marketing, combined with his passion for innovation and growth, makes him a valuable partner for any organization looking to achieve meaningful results.
Shane Rasnak’s story is one of courage, hard work, and perseverance. From starting with no clients and no clear path, to building a thriving business and a life filled with purpose and fulfillment, Shane Rasnak has shown what is possible when you take risks and pursue your dreams with determination. His journey is a reminder that the greatest opportunities in life often come disguised as challenges, and it’s up to each of us to turn those challenges into something wonderful.
In the world of digital marketing, where change is the only constant, Shane Rasnak has carved out a space for himself as a leader, a mentor, and a trusted advisor. His commitment to his clients, his passion for his work, and his dedication to making a difference are what set him apart. As Shane Rasnak looks forward to the future, he remains open to new possibilities, new collaborations, and new opportunities to continue making an impact.
The story of Shane Rasnak Digital is far from over. With the same spirit of curiosity and resilience that brought him success in the first place, Shane Rasnak is ready to tackle whatever comes next. His journey is proof that with hard work, a willingness to learn, and a little bit of luck, you can turn even the most uncertain beginnings into a life filled with purpose, passion, and success.
