Sunny Garg, Co-Founder and CEO of Crib, has built his entrepreneurial success on a philosophy that goes against the grain of conventional wisdom. Many believe that to build a great business, you need to invent groundbreaking technologies or come up with ideas that revolutionize industries. But Sunny Garg offers a different perspective, rooted in simplicity. For Sunny Garg, the path to success lies not in complex innovations but in solving everyday problems that go unnoticed—until someone has the foresight to address them.
Sunny Garg’s approach to entrepreneurship is refreshingly grounded. He firmly believes that the biggest opportunities often hide in plain sight, embedded in the daily lives of people. Take, for instance, companies like Zomato and Uber—two giants in their industries today, but both solving seemingly trivial problems. Zomato made life easier for those who didn’t want to go out to get food, while Uber solved the inconvenience of hailing a cab in the sweltering heat. These simple solutions, according to Sunny Garg, are the real drivers of lasting businesses.
Sunny Garg has always believed that the core of entrepreneurship lies in addressing overlooked issues. His journey began with YourShell, a student housing venture that emerged from recognizing the pain points that students face in everyday hostel life. He observed that most hostels would stop serving food at 3 PM, leaving students—who often finish their classes much later—without hot meals. Instead of offering luxury features or aesthetic upgrades, Sunny Garg focused on extending meal times to better suit the schedules of students. He identified another small but significant issue: power sockets far from beds. Recognizing how much of a hassle this was for students, Sunny Garg’s solution was as simple as placing power sockets right beside the beds.
Through YourShell, Sunny Garg proved that solving small, overlooked problems could have a big impact. He didn’t spend money on luxury furniture or fancy artwork. Instead, he and his team concentrated on fixing the problems that made everyday life a little bit easier for their customers. This minimalist yet focused approach earned YourShell a solid reputation, and the venture became a testament to Sunny Garg’s philosophy: simple solutions are often the most powerful.
This same mindset carried over to his next venture, Crib. As Sunny Garg transitioned into the real estate tech space, he once again demonstrated his ability to identify and solve fundamental problems that others had overlooked. Crib was built to simplify the relationship between landlords and tenants, and Sunny Garg zeroed in on two major issues: rent reminders and payment collection.
In the traditional rental market, landlords spent hours each month manually sending rent reminders. Sunny Garg saw the inefficiency and automated the process, saving landlords time and effort. Collecting rent from tenants was also a complicated process, with multiple payment methods causing confusion and delays. Sunny Garg addressed this by integrating a payment gateway directly into Crib’s app, offering landlords and tenants a seamless, user-friendly interface to make and receive payments. Through these solutions, Crib transformed the rental experience into one of simplicity and ease.
Sunny Garg’s success is a reflection of his commitment to solving problems that others might dismiss as insignificant. He recognizes that people often grow accustomed to the inconveniences they encounter daily, so much so that they don’t even realize how these problems affect their lives. However, Sunny Garg’s entrepreneurial vision enables him to see these challenges for what they are: opportunities for meaningful improvement.
In Sunny Garg’s words, “That’s the game—solving the simple things, because the simplest solutions are often the most powerful.” His ability to see beyond the obvious and focus on the nuances of everyday life has allowed him to create ventures that not only succeed but also make a real difference in the lives of their users.
What sets Sunny Garg apart from many other entrepreneurs is his humility and realism. He openly admits that he didn’t need to be an Einstein or an innovator of cutting-edge technology to build his businesses. Instead, he needed to be observant and empathetic, understanding the small but significant problems people face and finding ways to address them. His philosophy demonstrates that entrepreneurship is not always about being the smartest person in the room or creating the most complex product. It’s about being practical, thoughtful, and, most importantly, willing to solve the simplest problems with dedication.
Sunny Garg’s journey teaches us that success doesn’t always come from grand gestures or revolutionary ideas. More often than not, it stems from solving small, everyday problems in innovative ways. Whether it’s extending meal times for students or automating rent reminders for landlords, Sunny Garg has shown time and again that the real key to entrepreneurship lies in solving the simple issues that make people’s lives easier.
As Sunny Garg continues to lead Crib into new territory, his focus remains the same: solving overlooked problems with simple, effective solutions. His success stands as proof that sometimes the simplest ideas are the ones that resonate the most. Sunny Garg’s story is a reminder to entrepreneurs everywhere that you don’t need to reinvent the wheel to create a successful business. You just need to see the world through a different lens—one that focuses on making life a little easier, one solution at a time.
By staying true to this philosophy, Sunny Garg has built more than just businesses—he’s built trust, reliability, and a legacy of solving the problems that matter most to people, even when they don’t realize it.
