Expands portfolio for light and crispy Lay’s Wafer Chips with Red Chilli’s bold flavour
Available on e-commerce platforms and in retail stores for INR 10 and INR 20
Hyderabad, 1st October 2024: Inspired by India’s love for bold and authentic flavors, Lay’s has reinvigorated its Wafer Chips portfolio with the launch of an all-new Red Chilli flavor. This disruptive product offers a competitively advanced taste, perfected through extensive consumer research and demand. Boasting a light and incredibly crisp texture, Lay’s now offers two distinctive flavors – Salt & Pepper and Red Chilli – providing a satisfying snacking experience for consumers nationwide.
While Salt & Pepper delivers a universally loved classic flavour, Red Chilli caters to those who crave a bold, spicy kick. With this launch, PepsiCo India reaffirms its commitment to celebrating the country’s rich culinary traditions, blending India’s cultural heritage with a delightful and modern snacking experience.
Expressing her delight on the launch, Soumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “As a nation of ‘many Indias,’ Lay’s recognizes the importance of tailoring its products to cater to diverse preferences. Our new Red Chilli Wafer Chips launch, featuring a newly designed pack, exemplifies PepsiCo’s commitment to revamping innovations with disruptive steps. Each chip is crafted to be light, thin, and crispy, perfectly seasoned to reflect the unique tastes of our diverse audience. We’re excited to offer this delightful fusion of exceptional quality and cultural inspiration, and we look forward to continuing to bring joy to people across the country.”
Priced at INR 10 and INR 20, Lay’s Wafer Chips will be available at various retail outlets and e-commerce platforms, ensuring accessibility for consumers nationwide who seek light, crispy snacks bursting with flavour. The launch of the new flavor of Wafer Chips has been bolstered by an engaging TVC that features brand ambassador Mahendra Singh Dhoni.
About Lay’s:
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours. Consumers can also log onto the Lay’s Facebook page at
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About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
