Bangalore, 14th October: Some of India’s seasoned marketing leaders have come together to launch the CMO Fellowship, an advanced marketing program focused on training mid-senior professionals to become better marketing leaders. The fellowship is led by Shahbaaz, Head of Marketing at Cult, alongside Sindhu Biswal and Sushant Sadamate from Buzzlab, a content-led growth consulting firm. For the program, they have partnered with Shawrya, Rajan, and Ayush from Metvy, a platform known for its immersive, mentor-led educational experiences such as the VC Fellowship by HireVC.
The fellowship is a 3-month program taught by marketing leaders from Cult, Ajio, PayTm, Landmark, Unacademy, and other major companies. Its mission is to help mid-senior marketing professionals become future-ready and excel in leadership roles. Unlike traditional theory-heavy courses, the CMO Fellowship emphasizes practical, real-world skills. One of the highlights of the program is the proprietary ZETA framework developed by Sindhu Biswal, Chief Mentor of the fellowship, which has successfully grown brands such as Filter Copy, Finance with Sharan, and the Raj Shamani Podcast.
Metvy Founders Shawrya and Rajan shared, “We at Metvy believe that people should get to learn from people they aspire to be like through high quality fellowships. Imagine getting to learn Marketing from multiple CMOs with personalised guidance. Sindhu, Shahbaaz and Sushant understood this vision well as top marketing leaders – and we are excited to partner with them for this.”
Shahbaaz, Head of Marketing at Cult, emphasized, “All marketing is supposed to perform, build the brand and deliver to business goals. Marketers today run the risk of becoming irrelevant if they don’t learn to apply this principle. Unfortunately currently there are too many outdated or fragmented approaches to this, and it’s a pleasure to solve for this”
Sindhu and Sushant, co-founders of Buzzlab, added, “Marketing taught through recorded video courses is outdated. You can’t teach someone marketing in 1hr or 1 day or 1 week. Hence, we are doing what is right for people.”
The CMO Fellowship is designed to equip aspiring marketing leaders with the skills, knowledge, and network needed to excel in today’s marketing field. The program offers gamified mentorship sessions, live projects, and direct mentorship from top CMOs, preparing fellows to tackle the challenges of modern marketing leadership and distinguishing them from their peers.
The winter batch of the program begins on January 2, 2025.
