Mumbai: Probus, one of India’s leading InsurTech platforms, is pleased to announce the appointment of Dr. Ajay Verma as the Head of Rural and Agriculture Insurance. This pivotal addition to Probus’ leadership team reflects their unwavering commitment to advancing insurance solutions in underserved sectors. With nearly four decades of experience in agricultural and rural-focused insurance products—including crop insurance, microinsurance etc. —Dr. Verma will be instrumental in expanding Probus’s offerings in these vital sectors.
Dr. Verma’s extensive background includes leadership roles in major insurance projects at Oriental Insurance and Future Generali, as well as contributions to global initiatives such as a Swiss Government project on disaster insurance. His expertise spans Business Relationship Management, Risk Management, Reinsurance, and strategic leadership, positioning him to drive transformative solutions in the insurance landscape.
Mr. Rakesh Goyal, Director at Probus, commented on the appointment, stating, “Dr. Verma’s deep-rooted understanding of rural and agricultural insurance, combined with his extensive experience, makes him the ideal candidate to propel our mission of extending insurance coverage to underserved regions. We are confident that under his leadership, Probus is poised to embark on a new chapter in rural insurance, transforming lives and strengthening communities.”
“As I step into my new role, my vision is to enhance the accessibility and affordability of insurance products for rural communities across India. My goal is to make insurance products and trusted services available to those living in rural and remote areas. This will not only improve their financial well-being but also drive Probus’s profitable growth trajectory,” Dr. Verma shared.
With this key appointment, Probus reinforces its leadership team, having recently welcomed a new Chief Technology Officer. This strategic move positions the company to lead innovation and growth in the insurance sector.
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Probus is an insurance distribution-tech company with a “Phygital model”, which optimises customer experience through digital tools with a human touch. It operates through a digitally enabled agent network of 30,000+, covering 800+ cities. 80% of insurance policies sold by Probus are to customers in Tier 2+ cities—Probus partners with all the leading private insurance companies in India, including 9 Life and 29 Non-life. The company is recognised as one of the leading brands in the financial services space – Awarded best BFSI Brand for 2021 and 2022. Probus is backed by the Switzerland-based, leading Global management firm, BlueOrchard – A Global Impact Investment Manager.
