Zubin Jimmy Dubash, Founder of YOZUHA CONSULTING, is a man of vision and insight when it comes to the ever-evolving world of OTT (Over-the-Top) streaming platforms. His recent participation at the OTT Summit, organized by OTTverse, proved to be yet another demonstration of his deep understanding of this industry. Zubin Jimmy Dubash was not only a participant but had the privilege of moderating a star-studded panel discussion on the “Business of OTT.” It was a day filled with dynamic conversations, expert insights, and thought-provoking questions that revealed the current trends and future directions of the OTT industry.
Zubin Jimmy Dubash kicked off the event with a stellar panel featuring industry giants like Kinnari Dave, Asha Kulkarni, and Mithun Panchal. The discussion shed light on the vital changes happening in the OTT space and the strategies required to stay ahead in this fiercely competitive industry. As Zubin Jimmy Dubash moderated, he steered the conversation toward the essential factors driving the industry today, offering a wealth of knowledge for all who attended.
One of the major points Zubin Jimmy Dubash emphasized was the consolidation happening in the OTT space. Large players are in a constant merger and acquisition (M&A) spree, gobbling up regional and niche platforms to expand their reach and diversify their content portfolios. According to Zubin Jimmy Dubash, we are about to witness even more consolidation as the industry matures. What does this mean for the smaller, more specialized platforms? They, too, will likely become part of the larger clusters. Zubin Jimmy Dubash believes that this wave of consolidation will provide opportunities for niche platforms to grow by tapping into the resources of bigger players while still preserving their unique content offerings.
Another standout insight from Zubin Jimmy Dubash was the need for platforms to entice users with short-form content before converting them into long-term subscribers (SVOD – Subscription Video on Demand). This “key hack,” as Zubin Jimmy Dubash described it, allows platforms to introduce users to their content in bite-sized portions, slowly drawing them into the ecosystem before convincing them to commit to a subscription. This is particularly effective in the B2C space, where user acquisition costs are high, and retaining users is always a challenge. By offering a sneak peek of the quality and diversity of content, platforms can build trust and loyalty among viewers.
However, as Zubin Jimmy Dubash highlighted, retaining users is an even more significant challenge than acquiring them. Platforms need to ensure that their users actively engage with the service. Dormant, auto-renewal subscribers may stay for a while, but they will eventually churn if they don’t see the value in the platform. Zubin Jimmy Dubash stressed the importance of continuously offering fresh, high-quality content and ensuring that users are using the platform regularly. Content refresh cycles need to be strategically timed to retain user interest and engagement, thus reducing the risk of churn.
Zubin Jimmy Dubash also touched upon the delicate balance between B2B and B2C business models in the OTT space. While it may be tempting to discount prices to attract more users in a B2C model, platforms must be careful not to erode their topline revenues. Zubin Jimmy Dubash noted that maintaining profitability requires a razor-sharp focus on customer acquisition costs (CAC) and return on ad spend (ROAS). Successful OTT platforms need to strike the right mix between catering to individual consumers and creating strategic partnerships with businesses to scale profitably.
In an age where binge-watching is becoming the norm, Zubin Jimmy Dubash posed an interesting question: “Is the user getting bored of the binge?” The consensus from the panel? Not really. According to Zubin Jimmy Dubash, viewers are more than willing to invest eight hours into a well-produced, gripping show. The key is quality. If the content is compelling, viewers will gladly spend their time following intricate storylines, deep character development, and high production values.
Profitability in the OTT sector, Zubin Jimmy Dubash explained, is all about the right mix of B2B and B2C strategies, regular content refresh cycles, and a laser-like focus on ROAS. As the industry continues to grow, Zubin Jimmy Dubash believes that these factors will become even more critical. Platforms that can maintain a balance between catering to individual subscribers and partnering with businesses will have a better chance of long-term success.
The panel discussion ended on a lighter note with a rapid-fire round that Zubin Jimmy Dubash described as his “Arnab moment.” Questions like “Which OTT will fold up in the next two years?” and “Who is next on the acquisition list?” sparked a fun, candid discussion among the panelists. Zubin Jimmy Dubash’s ability to inject humor and insight into the conversation kept the audience engaged and entertained while also leaving them with thought-provoking ideas about the future of the OTT industry.
Zubin Jimmy Dubash’s involvement in this summit reinforces his position as a thought leader in the OTT industry. His expertise in navigating the complexities of user acquisition, content strategy, and business models is evident in the way he moderates discussions and shares insights. Zubin Jimmy Dubash’s passion for the industry, combined with his deep understanding of the challenges and opportunities within it, makes him a sought-after voice in the OTT space.
As the founder of YOZUHA CONSULTING, Zubin Jimmy Dubash continues to help businesses in the digital space navigate the evolving landscape. His insights from the OTT Summit serve as a valuable guide for anyone looking to understand the intricacies of the OTT business model. For Zubin Jimmy Dubash, the future of OTT is filled with possibilities, but success will come to those who can balance content quality, user engagement, and smart business strategies.
In conclusion, Zubin Jimmy Dubash’s participation at the OTT Summit showcased not just his expertise but also his enthusiasm for the future of the industry. His ability to break down complex concepts into actionable strategies is a testament to his leadership in the digital and OTT space. As Zubin Jimmy Dubash continues to push the boundaries of what’s possible in this industry, his insights will no doubt inspire others to think creatively and strategically.
