Shreedha Singh is more than just a name in the Indian D2C beauty and wellness space she is a powerful example of what it means to build with purpose, resilience, and unwavering conviction. Her journey is not defined by overnight success or glittering accolades, but by a deeply personal struggle that gave birth to a transformative mission: to bring Ayurveda to the forefront of everyday skincare and wellness.
Shreedha Singh’s story began in pain. From 2014 to 2017, she endured a severe skin allergy that not only impacted her health but tested her patience, self-confidence, and emotional endurance. Redness, flare-ups, inflammation no so-called “clean” product helped. Instead, things worsened. But rather than give in to despair or resort to superficial solutions, Shreedha Singh turned inward to her roots, to tradition, to Ayurveda.
It didn’t heal her overnight, she admits. But what it did was far more profound it healed her for good. And in that healing process, a quiet but radical idea began to take shape. She realized that if ancient wisdom could help her reclaim her health, it could do the same for others. That realization would go on to form the very foundation of The Ayurveda Co.® (T.A.C) and Khadi Essentials brands that are now redefining the way we look at self-care and beauty in India.
Shreedha Singh did not set out to build a company with catchy labels or flashy ingredients. Her vision came from something raw and honest: personal experience. From Day 1, she established a rule that became the backbone of everything T.A.C stood for “If I won’t use it on my own skin, it doesn’t leave the lab.” Every product was tested on her, by her, before ever reaching a customer’s hand. That is not marketing. That is leadership.
Shreedha Singh’s approach is refreshingly straightforward. She believes that integrity in product development isn’t a strategy it’s a standard. Her approach echoes the early paths of beauty moguls like Huda Kattan and Emily Weiss, who also tested their own formulas despite the risk of reactions. But for Shreedha Singh, it’s not about emulating anyone it’s about staying close to the customer. And in her world, that means being willing to burn before someone else does.
This philosophy of closeness and accountability challenges one of the oldest sayings in India “Halwai apni mithai khud nahi khata” (the sweet maker doesn’t eat his own sweets). For Shreedha Singh, that logic doesn’t fly. If the creator won’t consume their own product, why should anyone else?
That’s where her strength as a founder lies not in ambition alone, but in alignment. Alignment between product and purpose, between brand and belief. Shreedha Singh is not removed from her customer; she is her customer. And that connection shows up in every decision she makes from ingredients to packaging, from R&D to storytelling.
Shreedha Singh is leading a brand in a crowded industry, but she isn’t trying to compete with noise. Instead, she’s building clarity. Her belief in Ayurveda is not just aesthetic; it’s functional, scientific, and tested. And in that belief lies a deeper insight: modern consumers aren’t just buying products they’re looking for trust.
And trust is what Shreedha Singh delivers. Not through influencer campaigns or celebrity endorsements, but through transparency. Through being her own guinea pig. Through sharing her story not to glorify it, but to ground it. She’s not telling people to believe in Ayurveda because it’s trendy. She’s showing them how it works, one skin story at a time.
As CEO and Founder, Shreedha Singh doesn’t just lead her team she inspires them to build fearlessly and authentically. She’s created a culture where experimentation is personal, feedback is valued, and results matter more than buzzwords. The Ayurveda Co.® is not just a brand; it’s an ecosystem of trust, tradition, and innovation.
Shreedha Singh’s journey also speaks to something larger in the entrepreneurial world especially for women in business. It’s a reminder that leadership can be born from vulnerability, and that strength often comes from healing. She did not start out with a perfect plan or a smooth path. What she had was a problem, and the courage to solve it not just for herself, but for everyone who has ever felt unseen by the beauty industry.
In an age where many brands are built on trends, Shreedha Singh is building on truth. Her truth. And that’s what gives her story so much weight. Because when you build from experience, not ego when you lead from the front, not from behind a desk people notice. And more importantly, they believe.
Twelve mentions of a name might sound like repetition, but in this case, it’s recognition. Shreedha Singh is not a founder who needs flattery. Her work speaks for itself. Her choices speak louder. And her legacy is just beginning.
