TheSmallBigIdea has recently been appointed as WarnerMedia’s social media agency for HBO and WB, the global media and entertainment company’s two English-language movie channels in India.
The full-service digital agency is tasked with increasing reach by using social media to build brand awareness in new markets, strengthen affinity in existing markets through relevant engagement and by developing a distinct voice to drive publicity. TheSmallBigIdea, has considerable experience in working with entertainment brands, and is known for its data-driven creative approach and an understanding of driving engagement beyond India’s metros.
With some of the world’s most famous movie franchises on both channels, TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities. Their mandate includes Facebook, Instagram and Twitter for HBO and WB respectively.
Speaking on the appointment, Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks in South Asia, said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”
Co-founder and CEO of TheSmallBigIdea, Harikrishnan Pillai, added: “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”
Earlier this year, TheSmallBigIdea rolled out a multi-language campaign for HBO to promote ‘Godzilla: King of the Monsters’. Targeting India’s southern and northern states, the campaign generated conversations and drove substantial engagement.
TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning and Buying, Social Listening and ORM services, Augmented and Virtual Reality amongst other ancillary marketing services. Recognised for their propriety creative-tech tool ‘ACE’, TheSmallBigIdea has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.
About TheSmallBigIdea:
TheSmallBigIdea is a full service digital agency, with offices in Mumbai & Bengaluru serving client requirements in India, US, UK & Middle East. They believe in combining the ability of technology to integrate and the power of human minds to visualize to deliver results for their clients. Their services include Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. Their propriety creative-tech tool ACE has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data. Over the past 5 years they have established a robust clientele in Media & Entertainment, Tourism, Sports & Education.
For more information, please visit http://www.tsbi.in/
About HBO and HBO HD
HBO is the leading English-language entertainment channel in India, Pakistan, Maldives and Bangladesh, supported by the high-definition channel HBO HD. Both HBO and HBO HD continue to reign and entertain fans with Hollywood’s biggest and latest premieres including from Warner Bros., Paramount Studios, as well as other leading and independent studios. Globally, HBO is an entertainment powerhouse that has won several Golden Globes®, Primetime Emmy® and Academy awards® for its original productions, more than any other TV network to date. HBO is a WarnerMedia company.
For more information, visit @hboindia on Instagram, @HBOINDIA on Twitter and @HBOIndia on Facebook.
About WB
WB is India’s destination for 24-hour, English-language entertainment featuring the best of Hollywood. Showcasing content licensed from top Hollywood Studios, including Warner Bros. and Paramount Films, WB India brings to fans an unparalleled curation. With blockbuster movies ranging from action, adventure and thrillers, to comedy and wholesome family entertainment, there’s something for everyone. WB is a WarnerMedia company.
For more information, visit @wbindiachannel on Instagram, @WBIndiaChannel on Twitter and @WBIndia on Facebook.
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others, as well as Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers. WarnerMedia is part of AT&T Inc. (NYSE:T).
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