FoxyMoron has appointed Nakul Dutt as National Strategy Director. He will be looking over the overall integrated brand, media, and communication strategy, working towards scaling the growth of the agency.
In this new role, Nakul will report to Pratik Gupta, Co-Founder Zoo Media, and FoxyMoron, working closely with teams across Mumbai, Delhi-NCR, and Bengaluru.
Dutt joins the agency, with a decade of experience in marketing and communications having worked in both brands and agencies on digital as well as mainline campaigns. Prior to FoxyMoron, Nakul was a senior strategist at iProspect, Dentsu where he was responsible for new business acquisition, and more. He holds an MBA in Communication Management from Symbiosis Institute of Media and Communication.
Speaking on the appointment, Pratik Gupta, said, “Our vision as a network, and especially with FoxyMoron has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth. His experience ranges from being at the forefront of strategy at agencies to a human resources stint and also being a brand manager, this well-rounded approach helps him tie-in strategy for us across media, creative, content, and data for our clients. We’re excited to work alongside him as part of our growth journey.”
Commenting on his new role, Nakul Dutt, said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model that is measurable and impact driven. FoxyMoron already has an ecosystem that integrates data, tech, media & content centered around business goals. This combined with our people-centric approach is a birthplace for not only refreshing ideas but to achieve solutions that will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams, and the entire ecosystem to drive this impact at large.”
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