Kellogg’s and Hershey’s have joined forces to introduce a new product called Kellogg’s Hershey’s Chocos. This collaboration allows Kellogg India to offer consumers a cereal variant that combines the flavors of Kellogg’s and Hershey’s, providing a chocolatey experience. The cereal is heart-shaped and dipped in chocolate, made with wheat, and designed to transform milk into a chocolate treat.
The launch of Kellogg’s Hershey’s Chocos is accompanied by a TVC featuring a young child and his dog friend, expressing excitement and affection for the new cereal through a conversation. The launch is supported by a nationwide ad campaign that will run for two months.
Sharing insights on the launch, Vinay Subramanyam, Senior Director, Marketing, Kellogg South Asia, said, “With schools set to reopen, homes across the country will witness the age-old morning rush as kids hurry to get to school and parents hurry to get them ready. During such times, a new offering such as Kellogg’s Hershey’s Chocos will be warmly welcomed by both children and parents. The product promises to be ‘too much chocolatey fun’, making the idea of breakfast with milk even more exciting. In a one-of-a-kind collaboration, Kellogg’s Chocos and Hershey’s, two legacy brands, have come together to create an irresistible chocolatey experience that kids will love! We believe that this new delicious breakfast cereal will provide kids with a satisfying boost of energy in the morning before embarking on their school day adventures. It might even find its way into their school bags as a yummy snack.”
Commenting on the partnership, Ankit Desai, Director Marketing, Hershey India said, “We are thrilled at the prospect of bringing together two iconic brands that have long been the choice for millions of consumers. Through this launch, we aim to combine Hershey’s much-loved premium, chocolatey experience with the crunch of Kellogg’s Chocos. We will be bringing this association live across multiple channels and stores, bolstered by an endearing campaign with an intent to bring smiles to millions of consumers.”
Shahrukh Irani, Executive Creative Director, Ogilvy India expressed excitement about unveiling a unique TV commercial for the new variant. He said, “How do you convey that Kellogg’s HESRSHEY’s Chocos is so much chocolatey fun to have? You let the dog do the talking! The cute banter between the boy and the dog drives home that point and is sure to be too much fun for the kids.”
Watch the film here:
