Brands featured are Godrej Group, BharatMatrimony, Tata Tigor, SBI Life Insurance, Dove Men+Care and Spykar.
Godrej Group
Godrej Group has launched the Father’s Day campaign #PerfectForDadRecipe, celebrating fathers and challenging gender roles. The campaign highlights fathers’ valuable contributions in the kitchen and as parents, breaking biases and stereotypes. It features the exclusive Father’s Day dish ‘The Misunderstood DadPlatter’ using Godrej products.
The campaign aims to address the overlooked role of fathers in nurturing children and creating a loving home environment. Developed by the Godrej Group’s Corporate Brand and Communications team and Creativeland Asia, it encourages consumers to embrace inclusivity and look beyond traditional gender roles.
BharatMatrimony
BharatMatrimony has released an ad for Father’s Day which focuses on the special bond between fathers and daughters. It shows fathers getting emotional during the traditional ‘bidaai’ ritual, where brides leave their parents’ home to join their new families. Some fathers try to hide their tears, while others show a mix of pride and sadness. The video concludes with Bharat Matrimony apologizing for helping daughters find their ideal partners, which leads to this bittersweet moment of separation.
Tata Tigor
Tata Tigor has launched a heartwarming campaign for Father’s Day titled “The Special First Drive,” which captures the essence of fatherhood and showcases the comfort and safety features of the Tata Tigor sedan. The campaign was created by FCB Ulka. The film portrays the tender moments of a father’s first drive with his newborn, symbolizing the safe and comfortable life he envisions for his child.
The campaign aims to emphasise the importance of safety and security, which are valued by both fathers and the Tata Tigor sedan. Tata Motors has always prioritized customer safety, and the Tata Tigor sedan combines style, performance, and advanced safety features for a smooth and secure driving experience.
SBI Life Insurance
SBI Life’s Father’s Day digital campaign #PapaHaiNa celebrates the commitment, perseverance, and inspiration of fathers to their children. Fathers today not only provide but also enable their children’s growth and support their aspirations. The campaign’s digital film portrays a father’s emotional journey, highlighting how his qualities are reflected in his child and emphasising the importance of a strong and responsible father-child bond.
Dove Men+Care
Dove Men+Care, a men’s grooming brand, has launched in India with a campaign promoting transformative care for men. In honor of Father’s Day, the brand released a film challenging societal stereotypes of masculinity and redefining fatherhood. The film showcases moments of care, support, and playfulness, featuring a father supporting his child in a swimming pool and engaging in activities like tricycle riding, head massages, and painting. It highlights the multifaceted nature of modern fathers who create meaningful experiences and show unwavering devotion.
The campaign encourages young men to embrace their emotional side and move beyond traditional ideas of masculinity. Dove Men+Care concludes by thanking fathers for being #ManEnoughToCare, showing a touching scene of a father and son standing side by side, symbolizing the invaluable role of dads in nurturing compassionate and caring individuals for the future.
Spykar
Spykar, a denim brand, is gearing up to make Father’s Day unforgettable. Their campaign, “JEANuineThankYou,” appreciates fathers’ sacrifices and support while fostering a deeper connection with customers.
Six chosen Spykar customers will express their heartfelt emotions through personalized messages. On Father’s Day, these customers will surprise their fathers at Spykar Stores with the messages, highlighting gratitude and asking about an inherited quality. The campaign aligns with Spykar’s theme of Timeless Genes, celebrating the enduring influence of fathers.
