Centrick will be tasked with building and managing the NBFC’s brand across online destinations, social channels, offline communication and spaces
Arka Fincap, the non-banking finance company (NBFC) founded in 2018, has appointed Centrick Marketing Solutions as its 360-degree creative solutions partner.
Arka is currently present in 14 cities in India’s West, South and North regions and has 300+ employees across all branches.
Centrick will be tasked with building and managing the brand across online destinations, social channels, offline communication and spaces.
Vimal Bhandari, Executive Vice-Chairman and CEO, Arka Fincap, said, “Arka Fincap is at the cusp of scaling up its SME, MSME & Personal Lending businesses. This necessitates amplifying marketing & branding efforts to create a stronger resonance of the Arka brand in the minds of potential customers and stakeholders. Centrick was chosen to work with Arka Fincap towards this goal, in light of their proven credentials and track record of engagement with the Kirloskar Group. Arka Fincap is excited about this partnership towards creating a top-of-mind recall for the brand Arka in the minds of its diverse stakeholders.”
Roy Menezes, Partner and Chief Creative Officer, Centrick, commented, “At Centrick, we don’t encourage or appreciate the “Pitch” process. To us, it’s simply a waste of our talent and resources. This win is a testament to our belief that good work will get you good brands. After partnering and learning from e-commerce brands, corporates, conglomerates, supply chain and logistics companies, NGOs, hotels, and insurance, Arka Fincap brings a new specialisation, thinking and learning to Centrick. We are growing and we are excited about this win.”
