Ventes Avenues, the mobile AdTech company specializing in Mobile Performance, Branding, Technology and Audience Solutions, is now venturing into the creator economy with its latest influencer marketing vertical, Social Tweebs.
The all-in-one data-driven agency is assisting brands to scale up their business with authentic creator-led content and optimising 20-50% of their influencer marketing spending.
Access to reliable analytics for measuring the effectiveness of campaign performance remains a challenge, with only 40% of brand marketing leaders having easy access to accurate influencer-marketing metrics.
Consequently, nearly one-third (29%) face challenges in persuading upper management about the effectiveness of influencer marketing. To address these issues, enhanced search capabilities backed by the power of AI have become a better way for brands to find creators and influencers for partnerships.
Fauzan A Rahim, Co-Founder of Social Tweebs commented, “Millions of people are making a living monetizing their passion and creativity, going forward our enhanced search capabilities will make the discovery of creators and their content easier for brands while empowering the flourishing influencer economy,”
Social Tweebs has recently introduced a new search feature that addresses real-time creator discovery issues using AI & machine learning-led technology. By expanding searches to related terms and emojis used by creators in their bios and captions, marketers can organically discover influencers who resonate with new or niche target audiences, leading to increased brand reach, engagement, and conversions. Aniket Shah, the Business Head of Social Tweebs, highlights “Data-driven decision-making is the key to unlocking the full potential of influencer marketing. With advanced insights and enhanced search capabilities, Social Tweebs empowers brands to navigate the dynamic influencer landscape and shape the future of brand collaborations.”
With over 8.1 million Instagram and 700K YouTube influencers in India, the Tweeb Tool provides a robust influencer database, assisting brands in finding the perfect influencers, improving campaign efficiency, and optimizing ROI for impactful campaigns. Social Tweebs is a comprehensive solution for successful Instagram brand launches, seeking regional exposure through YouTube shout-outs, amplifying presence on LinkedIn, or securing celebrity endorsements. It offers tailor-made and unparalleled campaign strategies delivered within 24 hours.
