The OTT platform claims that the Big Boss OTT finale fetched over two crore viewers with concurrent viewership peaking at 72 Lakh
The most recent season of Big Boss OTT, hosted by Salman Khan was viewed by over 10 crore unique viewers and clocked close to 3000 crore minutes of watch time, said Jio Cinema.
The OTT platform claimed in a statement that the season finale on August 14, set new records for the most streamed Live entertainment event in India and in the top 5 globally with 2.3 crore viewers, and 72 lakh peak concurrency.
“540 crore votes and 245 crore video views across the 8 week season are also a testament to Big Boss OTT’s phenomenal success on JioCinema. During the 24-hour live streaming of the show, over 5.5 crore users engaged with interactive features such as Multi camera feeds, audience takeovers in Hype mode, Meme The Moment, Live Chats and more,” said the OTT platform.
Big Boss OTT sponsors include Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin and Lenskart.
The spokesperson for Vimal Elaichi said, “Vimal Elaichi as a brand stands for the emotion of apnapan and Big Boss OTT is one show that brings the entire nation together. Big Boss has evolved into a ubiquitous phenomenon in Indian households, and our partnership with Big Boss OTT stands as a testament to the remarkable achievements we have accomplished. The collaboration has helped us to create a powerful and impact-driven narrative across various touch points, thus building a lasting connection with the audience.”
Yogesh Tewari, Vice-President of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group, said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Big Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”
