The grand finale to be held on Sunday 6th October
COLORS Marathi rises to No. 2 in Week 39 on the back of a successful season of Bigg Boss Marathi
Mumbai, 4th October 2024: Bigg Boss Marathi Season 5 on Colors Marathi has captivated audiences, delivering high-octane drama and power-packed entertainment, building immense anticipation for the much-awaited grand finale on Sunday 6th October, 6PM onwards. Maharashtra’s most-watched non-fiction show has not only captured the hearts of its audience but has also set new benchmarks in entertainment this season. Hosted by none other than the charismatic Riteish Deshmukh, this season has truly been a rollercoaster of emotions, keeping viewers hooked week after week. The unprecedented success of Bigg Boss Marathi Season 5 has led to the elevation of Colors Marathi to the #2 spot in Marathi entertainment [BARC Wk 39, Maharashtra Urban 15+]. The Season Premiere opened at 2.4TVR in Week31 and has shown an upward trend setting one record after the other with latest BARC week (Week 39) garnering highest performance of 4.8 average TVR for Weekend special BhauCha Dhakka, a whopping 23% hike from previous BARC week and Weekday average TVR of 4.3 growing by 19% from Week 38.
Riteish Deshmukh’s engaging presence, his wit, and his signature charm have brought a fresh vibe to the show, creating memorable moments that fans will cherish long after the curtains fall. His weekend segment, ‘Bhaucha Dhakka,’ has been a standout, with TRPs soaring as he navigates through contestant-dynamics with a perfect mix of humour and authority. Whether it’s reprimanding contestants or showering them with praise, Riteish has struck the right chord with audiences of all ages—from teenagers to grandparents.
The season has been a true reflection of life itself, with plenty of drama, laughter, and raw emotion. From heartwarming friendships to heated confrontations, the journey has kept everyone on the edge of their seats. Now, as we approach the grand finale, the question on everyone’s mind is: who will emerge victorious? The race for the coveted Bigg Boss Marathi Trophy has never been more intense, and fans are counting down the days with bated breath.
Alok Jain, President – General Entertainment, Viacom18, commented, “It’s been an incredible journey watching Bigg Boss Marathi Season 5 connect with audiences in such a profound way. This season has redefined engagement with our audiences with exceptional and highest ever viewership across pop-strata of Maharashtra. The passion, excitement, and love we’ve received from our viewers is truly overwhelming. Bigg Boss Marathi is more than just a show—it has become a cultural phenomenon in Maharashtra, and that’s something we take immense pride in. Riteish’s energy and unique flair have really elevated the show, making it resonate with viewers all over Maharashtra. We are beyond thrilled with the response, and this season has once again proven why Bigg Boss Marathi continues to be a leader in the media landscape.”
Sushma Rajesh, Cluster Head – Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, added, “This season has been nothing short of extraordinary. It has been a reinvention of this format in Marathi. We struck gold with many aspects, starting with a vibrant and dynamic host who ensured this show’s popularity reached unprecedented levels, incredibly popular faces as house-members, sharp & crisp premiere at core primetime and a phenomenal communication campaign. The team behind this show has delivered with passion and precision day after day. The enthusiasm from our viewers has been overwhelming, and it is heartening to see how much the show means to them. There is a real buzz building around the finale, and like our audience, we can’t wait to see how it all unfolds. The way Bigg Boss Marathi has created a sense of community and joy is something truly special, and we’re excited to celebrate that with everyone.”
While talking about this season of ‘Bigg Boss Marathi,’ Riteish Deshmukh said, “This season of ‘Bigg Boss Marathi’ was full of surprises and twists. Each week’s twists sent the TRPs soaring. The high-octane emotions, conflicts & dynamics between the contestants’, and more has always kept the audience on the edge. I know the audience has missed me in the last 2 weeks as I was unable to make it to Bhaucha Dhakka due to prior commitments. But now, for the grand finale, I am going to make up for those two weeks with an electrifying performance. I assure this will be most memorable and excitement filled Grand Finale.”
Bigg Boss Marathi Season 5 has proven to be a tremendous success not just for the show, but also for its sponsors and brand partners. The unparalleled reach and engagement of the show have provided an exceptional platform for brands to connect with viewers across Maharashtra. The association with Bigg Boss Marathi has allowed brands across categories the likes of Comfort, Wheel, Santoor, Gemini Oil, Haier, Ching’s, Tunwal, P N Gadgil & Sons, to tap into the show’s massive fanbase, achieving significant visibility and consumer engagement. The blend of entertaining content and seamless brand integration has enabled partners to deliver impactful campaigns, resulting in higher brand saliency and recall. This season has once again reaffirmed Bigg Boss Marathi’s position as a powerful vehicle for advertisers aiming to make a meaningful connection with diverse audiences.
Suman Pal, Head of Media, Wipro, commented, “We are thrilled to be part of the extraordinary journey of Bigg Boss Marathi Season 5. This season has truly captured the essence of entertainment, and as a brand committed to enhancing consumer experiences, partnering with Colors Marathi has allowed us to reach millions of viewers across Maharashtra. The overwhelming response to this season has been phenomenal, and we look forward to further strengthening our association with Bigg Boss, a show that continues to redefine engagement and set new benchmarks in the world of entertainment.”
As the season comes to a close, Bigg Boss Marathi has once again demonstrated its ability to keep viewers captivated, leaving them eager for more. The excitement around the season finale reflects the show’s success in delivering entertainment that resonates with its audience. The decision to end the season while it’s still at its peak has left fans eagerly anticipating what’s next, but fear not—while one season ends, another begins. As Bigg Boss Marathi steps down, Bigg Boss Hindi is ready to take over, bringing a fresh wave of drama and entertainment to the stage.
About Colors Marathi
COLORS Marathi is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of unique differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Bigg Boss, Sur Nava Dhyas Nava, Gaurav Maharashtracha, and Crime Diary that has revolutionized the Marathi Television space. On the fiction front COLORS Marathi has had a glorious run with landmark shows like Tu Majha Saangati, Majhe Mann Tujhe Jhale, Ghadge & Suun, Sukhachya Sarini Hye Maan Baware, Balumamachya Navan Changbhala, Jay Jay Swami Samartha, Sundara Mana Madhye Bharali, Raja Ranichi Ga Jodi, and many more thus establishing new standards of scale and grandeur in Marathi Television history.
About Viacom18
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids’ genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
