March 08, 2024; Mumbai, India:
In a persistent endeavor to elevate prominence in the South Asian and the global advertising industry, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. Positioning as the unequivocal benchmark of excellence in the advertising industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the future of the industry collectively.
The ABBY Awards stands out as the sole creative award show in India administered by the industry and endorsed by one of the best in the world, The One Show. The laurels achieved at the ABBY Awards powered by One Show 2024 hold significant weight, with winning works also triumphing at prestigious global platforms such as Cannes Lions, The One Show, and D&AD. The esteemed jury panel comprises the crème de la crème of the global creative fraternity, ensuring a rigorous and impartial selection process, further endorsed by The One Show.
Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honoring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”
Alok Lall, Executive Director, McCann Worldgroup India, further added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”
The Advertising Club invites all industry stakeholders to actively participate in this celebration of creativity, innovation, and the relentless pursuit of excellence. Scheduled to take place on 29th, 30th, and 31st May 2024 during Goafest at Grand Hyatt, Bambolim in Goa, the ABBY Awards powered by One Show 2024 will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.
Entries are now open for ABBY Awards powered by One Show 2024.
To know more – https://theadvertisingclub.net/award-categories/abby-2024/
***
About The Advertising Club
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
