Kolkata: ABP Ananda concluded the 7th edition of the much-awaited, three-day long food festival – ABP Ananda Khaibaar Pass on 7th March, 2021 at EEDF Ground. One of Kolkata’s biggest on-ground food festivals, ABP Ananda Khaibaar Pass has been celebrating the scintillating Bengali food culture with a lot of fun & fervour since the past 6 years.
This year’s edition of ABP Ananda Khaibaar Pass brought in many exciting components that made it a truly unique event. With over 50 stalls from various food partners, ABP Ananda Khaibaar Pass 2021 served the most exquisite and delectable dishes for the food loving Bengalis. The special event connected the Bengalis to local brands and restaurants of the state, offering a diversity of cuisines. Through special on-ground initiatives like these, ABP Ananda has completely embroiled itself in the culture and ethos of West Bengal.
The famous food festival also had a huge variety of Biryanis, Kebabs, traditional Bengali dishes, sea food, and lots of sweets & snackable items. There was a wide variety of cuisines available at the festival, from Mughlai, to Chinese and Lebanese. Essentially, it had something in store for every kind of foodie.
Owing to the massive popularity of this event amongst Bengalis, ABP Ananda Khaibaar Pass 2021 roped in a slew of top sponsors. The festival was presented by Wild Stone Deo, SRMB Real Edge, Catch Masala, ABP Weddings.com , and JOY E-Bike; Partnered by Rollick Ice Cream and AGNI Pens.
The event had ‘The Telegraph’ as its Print Partner, ‘Sananda’ as its Magazine Partner and ‘ABP Live’ as its Digital Partner.
The venue of the food festival was well-sanitized and in line with all necessary COVID-19 protocols. ABP Ananda’s immense focus on the safety aspect of its attendees ensured it was a major crowd puller. In fact, another edition of ABP Ananda Khaibaar Pass held in Durgapur from 12th to 14th February 2021 was just as successful.
Speaking about the event, Mr. Avinash Pandey, CEO, ABP Network said, “Khaibaar Pass is not just a food festival but a dedicated initiative towards promoting and celebrating India’s unique gastronomical diversity. Over the years, ABP Ananda has made its mark in the West Bengal market through wholesome, local content, having established a strong connect with the Bengali audiences. Khaibaar Pass is one such initiative to provide our viewers and followers, a new offering to relish. We hope the food festival helped revive the interest for some of our lost Indian recipes and gave the people a multicultural F&B experience.”
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.
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