Acquires No. 1 position on the day of PM Modi’s Lockdown & Janta Curfew address
ABP News garners 341 mn impressions in Week 12 (SOURCE: BARC, TG 15+, HSM(U+R), Gross Impressions)
India’s leading media conglomerate, ABP News Network, has once again earned the absolute trust of viewers by attaining the top-most position in terms of viewership. On the day of Janta Curfew, ABP News Network was the most preferred News network in India with 149.1 GVMs (Source: BARC, TG-NCCS 15+, Mkt – All India, 22 Mar’20, Full Day GVMs). ANN also acquired #1 position during PM Modi’s address to the nation on 24th March, 2020 with 17.5m impressions. (Source: BARC, 15+, All India, 24 Mar’20, 20:00 – 20:30).
During these challenging times, ANN has been on the frontlines in delivering every piece of information to the viewers through specially-curated shows. ABP News has taken special programming initiatives such as ‘Sachchai ka Sensex’, to apprise the viewers about the facts, eradicate fake news, and debunk myths on COVID-19. Another special segment on ABP News called ‘Ghar Ghar Big Boss’ was telecast to subtly share a message on social distancing & staying home. Owing to the popularity of these unique shows, ABP News touched 217 Mn Viewers at All India Level (Source: BARC, 2+, All India, Wk 12, 2020).
Putting the viewers’ questions and concerns first, ABP News has also provided the most immediate & accurate information to the audience.
The regional channels of ANN, i.e. ABP Majha, ABP Ananda, ABP Asmita, & ABP Ganga have been equally pertinent in attaining this massive viewership. In this light, ABP Majha curated unique shows like ‘Corona Parishad’ to impart knowledge to the viewers. ABP Ganga showed an engrossing segment called ‘Corona Ke Karam Yodha’ on the unsung heroes of COVID-19. And ABP Asmita conducted educational lectures by experts for 9th standard students on Science, English, and Math, which were telecast from 2:00pm to 3.00 pm from 19th March to March 28th on the channel. Furthermore, the Honourable Chief Minister of Gujrat, Mr. Vijay Rupani, also appreciated ABP Asmita’s coverage on COVID-19.
Through these special programming initiatives, ANN has kept the viewers apprised 24×7.
About ANN
ABP News Network Pvt Ltd (ANN) is a News Media company with its presence in the Television and Digital Media in multiple Indian Languages, with a prominent footprint in India and abroad. ANN is a group company of ABP, which was incorporated almost 90 years ago and continues to be one of the largest Indian Media Conglomerates.
ANN also has a substantial presence on digital platforms with news websites in Hindi, Marathi, Bangla, Gujarati and Punjabi, besides platforms about Cricket and Bollywood.
