The account was won following a multi-agency pitch
Mumbai, 24th January, 2024: Admatazz, a Mumbai-based digital agency that uses creative, technology and media has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a prominent and established name in the paper stationery industry, recognized for its evergreen craftsmanship and commitment to quality.
The brand, incorporated in 1973, holds a rich legacy over more than 5 decades, and till date has continued to be the preferred choice for those looking for reliable and innovative stationery products.
As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.
Speaking on the account win, Yash Chandiramani, Founder and Chief Strategist at Admatazz, said, “We are honored to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences.”
Vinod Manilal Gala, Director at Anupam Stationery added, “In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”
