The campaign kicks off with “Fresh Scallops” or Acrobat “Inception”
Hasan Minhaj recently teamed up with Adobe on a series of advertising campaigns to showcase how the brand has helped people to liberate themselves from paper, as the company celebrates 30 years since its invention of the PDF.
Minhaj – an American comedian, uses Acrobat in his daily life to collaborate on call sheets, film scripts, and even his standup scripts. Whether he’s on or off the tour, going home or to the hotel, from the car to the stage, he’s constantly working on a document from his phone.
The campaign kicks off with “Fresh Scallops” or Acrobat “Inception.” Hasan is seen using Acrobat Sign for his next advertising campaign when he quickly realises he’s already in an Adobe commercial.
The campaign video:
