Inviting entries and addition of new categories

Subject: Call for Entries
The Advertising Club of Madras, one of the oldest and active advertising club in the
country is thrilled to announce the return of its highly anticipated flagship event –
the 42nd MADDYs 2024.
This year’s MADDYs promises to be bigger and better. Recognizing the everevolving advertising landscape, the Ad Club Madras has expanded the award
categories (146) to encompass the latest trends and innovations and to ensure a
more inclusive platform that celebrates excellence across all facets of advertising.
What’s New ?
MADDYs 2024 boasts a refreshed award segment structure which is simple. This
simplified approach makes the entire process of entering easier and more efficient
for agencies and individuals. Awards are categorised as Creative, Digital, Media and
Unpublished.
Creative Awards has been extensively opened up for multiple industry verticals
(FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality,
Banking & Insurance, Education, Online services, Telecom, Real Estate, Media &
Entertainment, Public Services) and comprise of 98 categories under it. These
categories would cover all types of media i.e, Print, Television, Radio, OOH & Digital.
We have added Maddys Design, Maddys Craft, Video(for Production Houses), Radio,
Best use of AI, Public Service, Regional(Tamil) and Integrated campaigns under the
Creative Awards section this year.
Digital Awards comprise of 20 categories that are relevant to the type and nature of
campaigns Digital Agencies deliver for clients today and are broadly classified
under Creative/Content, Mobile, Websites & Digital campaigns.
Media Awards have been extensively thought through and comprise of 22
categories under Media Innovation, Media Strategy, Events & Brand Activation and
Integrated campaigns.
Unpublished Awards compromise of 6 categories to bring out passionate work that
may not be commissioned by the client but recognised by the advertising fraternity .
We’re also introducing Digital Agency Of The Year & Client Of The Year along with
our coveted Creative Agency Of The Year & Media Agency Of The Year.
Detailed information about the revamped categories and entry guidelines will be
available on the official MADDYs website – https://adclubmadras.com/maddys2024/
“In line with the evolving trends within our industry, we have introduced several
new categories and revitalized existing segments, thus ensuring a more
comprehensive scope. Our aim in making these adjustments is to broaden our
reach and enhance accessibility for a diverse array of participants. Through these
updates, we aspire to celebrate and acknowledge advertising talents across
various domains,” remarked S Balasubramanian, President of Advertising Club
Madras.
MADDYs remains one of the largest and most prestigious advertising awards shows
in India. It serves as a coveted recognition for creative minds and agencies, media
innovations & strategy showcasing the best of the region’s advertising talent. The
awards ceremony is a highly anticipated industry event, bringing together the entire
fraternity from advertising and marketing for a night of celebration and recognition.
For the 3rd consecutive time, the entire process of entries and judging is completely
online using the International online award platform – Judgify.
“Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously
crafted 146 categories, a testament to our profound industry research and insightful
conversations with both the advertising fraternity and clients. This extensive array
truly encapsulates the breadth and depth of modern advertising and ensures that
every agency, regardless of size, finds a platform to shine, with each work
meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a
celebration of diversity, innovation, and excellence, setting new standards in the
dynamic world of advertising.” said Surej Salim, Secretary of Advertising Club
Madras
About the Advertising Club of Madras

Advertising Club of Madras is one of the oldest and active advertising clubs in the
country with more than 68 years of legacy. With membership of over 1000 the club
actively engages with the fraternity with regular industry talks both offline and
online. ADTALKS, INSIGHTVIEW SERIES, BRANDQUIZ and SPORTS etc are some of
the popular events apart from regular networking, workshops and training
programs. The club recently launched Student Chapters in few leading institutions
with an aim of connecting and reaching out to the next generation of professionals.
The club also runs a PGDA program to provide an overview of the advertising and
marketing fundamentals and help students get a headstrart and make them
industry ready.
Early Bird Entries close on 31st March 2024
Got exciting Sponsorship opportunities, kindly reach out to
admin@adclubmadras.com or +91 82487 17152

MADDYs2024 #AdvertisingAwards #IndianAwards #SouthIndia

AdvertisingClubMadras #CreativeAwards #DigitalAwards, #MediaAwards,

UnpublishedAwards

RSPV: Ms. Indra, Manager, Advertising Club Madras, admin@adclubmadras.com or +91
82487 17152