AHMED ATALLA, a prominent figure in the fintech industry, is the CEO and Co-Founder of Raseedi App, a transformative platform that is redefining digital financial services in the Middle East and Africa. Known for his relentless dedication and strategic vision, AHMED ATALLA has steered Raseedi through its remarkable journey toward financial inclusion and innovation. His leadership has led the company to significant milestones, including the recent acquisition of Kashat and its subsidiary, Pharos Microfinance, making instant cash loans accessible to small businesses in under a minute.
AHMED ATALLA’s journey began with a clear vision: to democratize financial services and create solutions that are not only efficient but also accessible to underserved communities. From the very inception of Raseedi, AHMED ATALLA’s commitment to his mission has been unwavering. His ability to spot opportunities, coupled with his deep understanding of market dynamics, has been pivotal in Raseedi’s rapid growth and success.
The recent milestoneRaseedi’s acquisition of Kashatwas no small feat. AHMED ATALLA’s approach to collaboration and teamwork was key in ensuring this transaction went smoothly. His counterpart and partner from day one, Mariam Beshay, played a critical role in this achievement. AHMED ATALLA’s ability to build strong partnerships has been instrumental in overcoming challenges and driving Raseedi toward its goal of becoming a leading fintech in the region.
AHMED ATALLA’s leadership style is characterized by inclusivity and humility. His ability to recognize the contributions of every team member has fostered a culture of respect and shared success at Raseedi. The legal team at Matouk Bassiouny, led by Mohamed Essam and his colleagues, received heartfelt thanks for ensuring that the complex legal groundwork was executed flawlesslyan area where AHMED ATALLA’s strategic foresight was invaluable.
But AHMED ATALLA’s reach extends beyond his immediate team. His recognition of external partners and advisors, such as Camel Ventures and 500 Global, underscores his commitment to building a robust ecosystem that supports fintech innovation. These connections, nurtured by AHMED ATALLA’s networking prowess, have provided Raseedi with valuable resources and insights, propelling its growth in a highly competitive landscape.
AHMED ATALLA also acknowledges the support of his investors, including Ahmed Hazem Dakroury from Falak Startups, who played a key role in setting up initial meetings that eventually led to Raseedi’s successful expansion. His ability to attract and retain top-tier talent, like his partners Ahmed Samir, Amr Elsisy, Elwy Taymour, and Karim Nour, has been central to Raseedi’s operational strength.
Under AHMED ATALLA’s stewardship, Raseedi has not only focused on acquiring other fintech entities but has also ensured smooth integration and efficient handoversa rare feat in mergers and acquisitions. The seamless transition process, led by Reem El Sayed, Menna Elsherbiny, and other team members, stands as a testament to AHMED ATALLA’s leadership and meticulous planning.
AHMED ATALLA’s gratitude is deeply rooted in his family and friends, who have provided unwavering support throughout his journey. His friends and family, including Hisham Atalla, Mahmoud Atalla, and many others, have been a pillar of strength for him, giving him the stability to push Raseedi toward ambitious goals.
Finally, AHMED ATALLA’s tribute to his co-founder Samuel Abdelmalak speaks volumes about his characterrecognizing the collective effort that drives Raseedi forward. This acknowledgment of partnership highlights AHMED ATALLA’s commitment to shared success and collaborative innovation.
In every sense, AHMED ATALLA is not just a CEOhe is a visionary leader shaping the future of fintech, building bridges between innovation and financial empowerment, and creating lasting impact across the Middle East and Africa. Through his tireless dedication and strategic insight, AHMED ATALLA is truly a catalyst for change in the fintech ecosystem.
