Airtel Xstream users will now get access to the VOOT content library including movies, originals, new episodes of top shows on MTV India and Colors
National: As part of its strategy to offer best-in-class entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital content on to its Airtel Xstream platform.
Under the partnership, Airtel Xstream users will get access premium VOOT content across multiple screens – on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC at www.airtelxstream.in.
The rich portfolio of VOOT includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels. This includes shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah in Hindi, the upcoming season of Bigg Boss as well as many regional language shows. Airtel Xstream users can also enjoy a host of English shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters amongst others. The content from VOOT comes in seven languages – English, Hindi, Tamil, Gujarati, Kannada, Bengali & Marathi.
India, which has the world’s second highest number of internet users, is seeing massive surge in demand for video content as smartphone penetration deepens. With this partnership, Airtel Xstream has added to its premium content library of over 10,000 movies & shows and hundreds of LIVE TV channels.
Commenting on the partnership Nupur Chaturvedi, Head Content Business & Partnerships, Bharti Airtel said,“We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Speaking on the development Gourav Rakshit, COO at Viacom18 Digital Ventures said, “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a likeminded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”
About VOOT
VOOT is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 65,000 + hours across Viacom18’s network content, exclusive content around network shows and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. VOOT is the Country’s most engaging platform in the ad-supported service space. VOOT continues to take the leadership mantel on innovation, across content, technology, and marketing initiatives, aimed at providing an immersive experience to its users.
About Viacom18
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
Headquartered in India, Airtel is a global telecommunications company with operations in 18 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its mobile network covers a population of over two billion people. Airtel is India’s largest integrated telecom provider and the second largest mobile operator in Africa. At the end of June 2020, Airtel had approx. 420 mn customers across its operations. Airtel’s portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds upto 1Gbps, converged digital TV solutions through the Airtel Xstream 4K Hybrid Box, digital payments through Airtel Payments Bank as well as an integrated suite of services across connectivity, collaboration, cloud and security that serves over one million businesses.
Airtel’s OTT services include Airtel Thanks app for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel BlueJeans for video conferencing. In addition, Airtel has forged strategic partnerships with hundreds of companies across the world to enable the Airtel platform to deliver an array of consumer and enterprise services.
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