Alok, Vice President of Marketing at Zee Premium Cluster, shares glimpses of the second chapter of ‘Anime Fan Fest’ held recently in Bengaluru at Divinity Mall, Sarpuria. For Alok and his team at Zee Cafe, exploring subcultures is more than just business—it’s about tapping into passionate communities, and Anime enthusiasts have proven to be one of the most vibrant and outspoken communities they’ve encountered.
The emotional intensity of Anime content is palpable, reflected in the fervor and love exhibited by its fans. From elaborate handmade costumes to spirited performances and engaging workshops, Anime Fan Fest created a truly immersive experience for all involved. What made it even more special was the collaboration of a truly passionate cross-functional team at Zee English, led by Alok, who set aside their usual work matrices to deliver a memorable event for fans.
Despite challenges such as distance, exam schedules, and an ongoing water crisis, the event drew over 9,000 Otakus over two days, showcasing the unwavering love and dedication of Anime fans. The organic creation of over a thousand clips on various social platforms is a testament to the event’s success in resonating with its audience.
For content professionals like Alok and his team, experiences like Anime Fan Fest are invaluable as they provide an opportunity to connect with audiences on a deeper level and fulfill their creative aspirations. The event served as a reminder of the impact that passionate collaboration and creativity can have in bringing communities together and creating something truly special.
Alok extends his gratitude to the dedicated team at Zee English, whose efforts were instrumental in the success of Anime Fan Fest. Special thanks are also extended to leaders Rishi Parekh and Amit Shah for their unwavering support. The contributions of the social media team, MC Mihir Joshi, PR team from Genesis, sales team, legal support, activation partner Think Events, venue partner Global Malls Divinity, and artist partners were invaluable in making the event a resounding success.
Anime Fan Fest, under the guidance of Alok and his team at Zee Cafe, exemplifies the power of community, creativity, and collaboration. The event not only celebrates the passion and enthusiasm of Anime fans but also serves as a testament to the impact that meaningful engagement and authentic experiences can have in fostering connections and creating lasting memories. As Anime Fan Fest continues to grow and evolve, it stands as a shining example of the transformative power of shared interests and collective creativity.
