Arvind Verma, Co-founder and CEO at Vehiclecare, offers a powerful insight into one of the most common challenges startup founders face: growth. Through his experience building and scaling his company, Arvind Verma has seen firsthand that the issue most founders encounter isn’t with their product, but with their distribution strategy. While it’s tempting to continually tweak and pivot product features, Arvind Verma believes that the true key to success lies in unlocking the right growth channels.
In his recent post, Arvind Verma highlights a reality that many startup founders overlook. “90% of founders don’t have a product problem—they have a distribution problem,” he explains. Founders may think that their product isn’t gaining traction because something is wrong with the features or functionality, but according to Arvind Verma, the real issue is often the lack of a strong growth strategy. Too many startups, he observes, have incredible products that never take off simply because they haven’t found the right way to reach their target market.
Arvind Verma’s experience with Vehiclecare has taught him the importance of focusing on distribution as much as product development. He points out that the startup landscape is littered with great products that were on the verge of success but failed to scale because they didn’t unlock the correct growth channels. For Arvind Verma, this is the critical mistake that many founders make—they abandon promising products, believing they’ve failed, when in reality, the only failure was in distribution.
“Don’t let your startup be one of them,” Arvind Verma advises fellow entrepreneurs. His message is clear: having a great product is only half the battle. Without the right distribution strategy, even the best products will struggle to gain traction and grow. Arvind Verma encourages founders to focus on finding and optimizing their growth channels, ensuring that their product reaches the right audience and has the chance to thrive.
Arvind Verma’s insights are a valuable reminder that growth doesn’t happen by accident. It requires a deliberate and well-executed strategy, one that prioritizes distribution just as much as product development. Through his leadership at Vehiclecare, Arvind Verma continues to demonstrate the importance of balancing innovation with effective distribution, ensuring that his company not only creates great products but also successfully brings them to market.
