Ashwinder R Singh, CEO of Residential at Bhartiya Urban and Co-Chairman at CII, Real Estate, is not just a corporate leader – he is also a thought leader and author in the realm of sales. With a career spanning decades, Ashwinder R Singh has honed his expertise in sales, mastering the art of building successful sales professionals through a unique blend of confidence and instinct.
Reflecting on the start of his career in sales, Ashwinder R Singh acknowledges the lack of emphasis on the “how” rather than the “what” in the quest to cultivate successful sales professionals. Through his LinkedIn post, he extends a dedicated message to all salespeople, encouraging them to share their thoughts on what it truly takes to succeed in sales.
For Ashwinder R Singh, confidence reigns supreme over desperation in the realm of sales. He emphasizes the importance of exuding confidence as a sales professional, asserting that it is the driving force behind successful sales endeavors, whether in B2C or B2B settings. His belief in the artistry of sales is evident as he suggests that desperation has no place in the sales function – it is an art to be mastered, not a science to be calculated.
In a bold move that challenges conventional wisdom, Ashwinder R Singh advocates for the supremacy of instinct over sales processes. While acknowledging the value of structured processes in sales, he contends that instinct plays a pivotal role in the success of a salesperson. Processes serve as enablers, but instinct is the essence that drives true sales excellence.
As Ashwinder R Singh delves into interviews and meetings, he observes a concerning trend of sales shifting towards aggression and desperation, leading to burnout rather than success. In the real estate landscape, particularly in residential development sales, many professionals encounter a career dead-end due to a lack of understanding of this nuanced art.
True success in sales, according to Ashwinder R Singh, lies in an individual’s ability to connect, comprehend human behavior, and create a sense of fear of missing out (FOMO) and scarcity. He emphasizes the importance of maintaining composure during lean periods and understanding that saying “no” is a crucial aspect of the art of sales.
In essence, Ashwinder R Singh calls for a recalibration of the approach to sales – one that focuses on mastering the art, creating FOMO, avoiding desperation, and recognizing that sales is an art where instinct reigns supreme.
Ashwinder R Singh’s insights into the art of sales are not just theoretical – they are rooted in decades of experience and success in the corporate world. As CEO of Residential at Bhartiya Urban and Co-Chairman at CII, Real Estate, he has demonstrated a deep understanding of the nuances of sales and a commitment to nurturing successful sales professionals.
Through his LinkedIn post, Ashwinder R Singh invites salespeople to join him in a conversation about what it truly takes to succeed in sales. His message is clear: success in sales is not just about following processes – it’s about mastering the art, exuding confidence, and trusting your instincts.
Ashwinder R Singh’s insights into the art of sales are a testament to his expertise and experience in the field. As a leader in the corporate world and an author on sales, he offers valuable lessons for sales professionals at every stage of their careers. By emphasizing the importance of confidence, instinct, and mastering the art of sales, Ashwinder R Singh inspires others to rethink their approach and strive for excellence in the world of sales.
