Aims to encourage and awaken the true spirit of Pujo with strengthened hope
National, October 09, 2020: Asian Paints Sharad Shamman is all set to lift the excitement of Durga Puja this season with its new film ‘Dugga Elo Ghawrey’– Maa Durga is coming home. With low spirits still looming around for many, people are unsure how to enjoy the myriad Pujo celebrations and go pandal hopping this year. Hence, by launching the film, Asian Paints wants all the celebrators to know that no matter where they go, Pujo and Asian Paints Sharad Shamman will follow. The melodious background score in the film has been created by renowned band ‘Lakkhichhara’.
‘Dugga Elo Ghawrey’, is a story of little Mini’s pujo surprise. The film opens with a despondent little girl, ruing the fact that she won’t get to enjoy the customary pandal hopping and other Pujo delights. But her family members feel differently about it. They take it upon themselves to transform their home into a vibrant Pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.
Speaking about the film Amit Syngle, MD and CEO, Asian Paints Limited, said, “Asian Paints Sharad Shamman and Durga Pujo go hand in hand. It is a tradition etched in the heart of Kolkatta since 1985. Hence, we know the value of celebration that revolves around the homecoming of Goddess Durga, the daughter of Bengal. Therefore this year when people thought Sharadiya will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, Pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and color to homes and celebrations. The video also beautifully captures the family using different Asian Paints products in every part of their home during the festive makeover and pujo celebrations.”
Sujoy Roy, ECD, Ogilvy said, “Every year, Asian Paints Sharad Shamman adds to the Pujopallette in different ways. This year, we have tried to capture how colours can bring Pujo home, through the story of a little girl celebrating Pujo with her family. As a brand of colours, Asian Paints has brought Goddess Durga home in a way that is as unconventional as it is relatable.”
During the festival, as a customary tradition, Asian Paints will be honouring the three best pujas or Shreshtho Pujas that inspire and are innovative. It includes one pandal each for Discovery of the Year (Bauchorer Bismoy), Innovative Excellence (Nobo Nakshi), and Best Idol Maker (Best Pratima Shilpi).
Watch Asian Paints Sharad Shamman’s ‘Dugga Elo Ghawrey’ film in the link below:
CREDITS:
Client: Asian Paints
Agency: Ogilvy
Ogilvy Creative: Sujoy Roy, Arindam Lahiri, Prasenjit Bera
Branded Content Director: Krishnakant Mishra
Ogilvy Planning: Samhita Chaudhuri, Dhara Pujara
Ogilvy Account Management: Manish Tilwani, Amrita Basu, Sarvesh Belekar
Production Partners: Bring Back Good Films
Director: Aakash Motiani
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 192.48 billion. Asian Paints operates in 15 countries and have 26 paint manufacturing facilities across the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Colour Next, and Kids’ World.
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