The Billboard aimed to draw attention to the role of animal agriculture in the global climate catastrophe marked by high temperatures, droughts, and floods, among other disasters
Delhi – “Too Hot?” asked Hollywood hottie Pamela Anderson on a Billboard that no one arriving at Indira Gandhi International Airport would have missed – courtesy of People for the Ethical Treatment of Animals (PETA) India.
The billboard aimed to draw attention to the role of animal agriculture in the global climate catastrophe marked by high temperatures, droughts, and floods, among other disasters, and advised them that going vegan is the answer.
PETA India stated that however, soon after it was erected this week, the billboard was removed by authorities and PETA India received no written explanation.
Kiran Ahuja, Manager -Vegan Projects, PETA India, said, “PETA India’s head-turning billboard campaign targeted at G20 leaders came as Indian cities were already experiencing unusually high temperatures, nearing 50°C, as well as deadly floods, wildfires, and other disasters linked to the climate catastrophe and worsened by the effects of animal-derived food production on the planet. If G20 leaders and those who attend other climate-related conferences like the upcoming COP28 continue to put the interests of the meat and dairy industries above those of the public, we can expect irreversible damage to our planet.”
