Ayush Poddar is a name that resonates with transformation and growth in the world of LinkedIn consulting. As the Founder & Chief LinkedIn Consultant at The Foundation System, he has worked with numerous professionals, helping them unlock their true potential. His recent insights on pricing and self-worth have sparked a conversation that every entrepreneur, freelancer, and coach needs to hear.
In a world where professionals dedicate years to building their expertise, it’s shocking how many remain stuck at the same income level they started with. Ayush Poddar recently shared a compelling story of a coach who had spent three years creating valuable content, growing a personal brand, and delivering outstanding results. Yet, despite his hard work, he found himself charging the same ₹20k per client that he did at the beginning.
Ayush Poddar highlighted a critical moment in this coach’s journeywhen asked about the last time he raised his prices, he fell silent. This silence wasn’t just about pricing; it was about identity. The painful truth was that, despite his increasing experience, better results, and glowing testimonials, his income remained stagnant.
This is a pattern Ayush Poddar has observed repeatedly. Many professionals see others in their industry charging ₹1.5L or more but tell themselves, That’s not possible for me. This mindset forces them into an endless cycle of overworking, taking on more clients, delivering extra value, and ultimately burning themselves outall to compensate for undercharging.
Ayush Poddar emphasizes that this is not a pricing issue but an identity issue. Coaches and consultants help their clients achieve significant milestoneslanding dream jobs, securing promotions, and doubling their income. Yet, they continue to see themselves as just another coach rather than recognizing the transformative value they bring.
This limiting belief traps professionals in a scarcity mindset, where they fear that raising their prices will drive away clients. But Ayush Poddar challenges this fear by encouraging professionals to shift their perspective. Pricing is not just a number; it is a reflection of how one perceives their worth. The market rewards confidence, and the ability to position oneself as a high-value expert is the key to unlocking greater financial success.
Ayush Poddar’s insights push us to ask the hard questions: When was the last time you raised your prices? Do you believe in the value you provide? Are you stuck in a cycle of self-doubt and undercharging? The answers to these questions determine whether professionals break free from financial stagnation or continue struggling despite their expertise.
The lesson Ayush Poddar shares is clearbefore changing your pricing, you must change your identity. You are not just a service provider; you are a catalyst for transformation. Your knowledge, experience, and ability to deliver results are worth far more than what you may currently be charging. The first step toward higher earnings is recognizing that your work holds immense value.
One of the biggest takeaways from Ayush Poddar’s perspective is that pricing should align with the value created, not just the hours worked. When professionals truly internalize their worth, they gain the confidence to charge what they deserve. This shift in identity leads to better financial outcomes, higher-quality clients, and sustainable business growth.
Ayush Poddar’s message is not just about numbersit’s about mindset. It’s about breaking free from the limitations we impose on ourselves. The professionals who succeed are the ones who see themselves as valuable assets in their industry. They are not afraid to ask for what they deserve, and in doing so, they create a business that thrives, rather than one that merely survives.
So, as Ayush Poddar asks: When was the last time you raised your prices? It might be time to not just change your rates, but change your self-perception. The moment you start seeing yourself as more than just another coach, consultant, or entrepreneur is the moment you start commanding the income you truly deserve.
Ayush Poddar has empowered countless professionals to make this shift, and his message is a wake-up call for anyone stuck in the trap of undercharging. If your work is growing but your bank balance isn’t, perhaps it’s time to change not just your pricing strategy but your mindset.
The next step is in your hands. Will you continue underpricing yourself, or will you recognize your true worth and step into the next level of your success? As Ayush Poddar teaches, your transformation starts with how you see yourself. And when you change that, everything else follows.
