Bhavya Goel, the founder of Bglsocials, is no stranger to the challenges and rewards of entrepreneurship. Her words resonate with a reality that many founders often face but shy away from acknowledging. In a recent LinkedIn post, Bhavya Goel shared a thought-provoking observation that reflects a harsh but important truth in the startup world: visibility is often more powerful than talent, and perception directly impacts revenue.
Bhavya Goel’s insight highlights a crucial lesson in the world of business: success is not just about building a great product or service but also about building a strong personal brand and being visible in the right spaces. For many founders, the temptation to stay behind the scenes and focus on the product can be overwhelming. The misconception that “real builders don’t need to post” often keeps them from taking advantage of the platforms available to amplify their message.
What Bhavya Goel emphasizes is the importance of visibility. In today’s hyper-connected world, it is not enough to simply build a product; one must also build a presence. Bhavya Goel herself, as the founder of Bglsocials, understands that success is about creating an identity that people can connect with, a brand that resonates. When founders become visible, they not only attract attention but also build trust, credibility, and a community of supporters.
In her post, Bhavya Goel points out a familiar scenario: a founder with average skills and a mediocre product gets all the attention. While this might seem frustrating at first, Bhavya Goel challenges us to reflect on why this happens. The answer lies in the simple yet powerful equation: Visibility > Talent.
Talent is undoubtedly important in any venture. It is the foundation upon which a business is built. However, Bhavya Goel reminds us that without visibility, even the most talented founders may struggle to gain traction. A great product needs an audience, and that audience can only be reached if the founder is visible in the right places. Whether it’s social media, podcasts, speaking engagements, or networking events, the founders who consistently show up and share their journey are the ones who attract attention.
Bhavya Goel also draws attention to the concept of perception and its role in generating revenue. According to her, perception equals revenue. The way a product or a founder is perceived by the public, investors, and customers can have a significant impact on sales, funding opportunities, and partnerships. If a founder is perceived as an expert, an innovator, or a leader in their field, they are more likely to attract the right resources and opportunities.
This idea of perception isn’t just about creating a facade; it’s about being authentic and transparent while still managing how you present yourself to the world. Bhavya Goel has clearly mastered this skill, using her platform to share her insights and experiences, thus shaping the way people view her and her business. By building a strong personal brand, Bhavya Goel has positioned herself as a thought leader in her industry, a key factor in the growth of Bglsocials.
Yet, not all founders are willing to play the game. Bhavya Goel points out that while some founders are busy building in silence, others are actively engaging with their audience and putting themselves out there. These are the founders who end up raising millions in funding, attracting top talent, and getting featured on major platforms. It’s not that they have better products or more skills; it’s that they understand the value of visibility and perception in the modern business world.
This creates a dilemma for many founders: do you choose to play the game, or do you sit back and complain about it? Bhavya Goel’s words serve as a wake-up call for those who might be too focused on the product and not enough on the process of building their personal brand. In her post, she urges founders to be honest with themselves about whether they are actively participating in the growth of their business or whether they are waiting for success to come to them without putting in the effort to be seen.
As Bhavya Goel herself demonstrates, the path to success is not linear. It requires a combination of hard work, visibility, and perception. It’s not enough to simply have a great idea; one must also be willing to share it with the world and position oneself as a credible authority. Bhavya Goel’s story is one of resilience and determination, as she has continually put herself and her brand in the spotlight to build her business and inspire others.
The lesson here is clear: if you want to succeed in the competitive world of startups, you cannot afford to hide in the shadows. It’s time to step into the light, embrace the power of visibility, and shape the perception of your brand. Bhavya Goel’s journey offers a powerful example of how the combination of talent, visibility, and perception can transform a business, and her message serves as a reminder for all entrepreneurs that success is not just about what you build but also about how you present it to the world.
By following Bhavya Goel’s lead, founders can learn the value of consistent effort in building both their business and their personal brand. It’s time to take action, share your story, and play the game. The results will speak for themselves.
