Caitlin Lang, the Founder and Creative Director at Liquid Form Design, has built a reputation not only for her impressive design work but also for her refreshing perspective on balancing motherhood and business. In one of her LinkedIn posts, Caitlin shared powerful marketing lessons drawn from her experience as a working mominsights that any entrepreneur can benefit from, whether they’re juggling family life or simply trying to stay consistent with their business efforts.
Caitlin Lang’s journey is one that many small business owners can relate to. As a mother and a successful entrepreneur, she understands that the challenges of motherhood often mirror the challenges of running a business. In her post, Caitlin opens with a simple yet profound lesson: “You can’t show up once and call it done.” This message speaks volumes, not just for parents, but for anyone running a business. Whether you’re marketing your brand or raising a child, consistency is key. Caitlin Lang’s insight that “your business also needs to be fed consistently” echoes the notion that one-time efforts are rarely enough for sustained success.
As Caitlin Lang reflects on her experience with motherhood, she draws a parallel to the constant need for attention and care. “When my son was little, dinnertime would roll around and I would think, ‘Didn’t I just feed you yesterday?’” she writes. It’s a thought that many parents have when faced with the never-ending demands of daily life. But Caitlin makes a critical point here: businesses need the same kind of consistent attention. Marketing and networking may feel exhausting at times, but without regular reminders, a brand won’t thrive. The challenge is in continuing to show up, just like a parent who ensures their child is fed, clothed, and loved every single day. It’s an ongoing process, not a one-off event.
The next lesson Caitlin Lang offers is rooted in clarity and simplicity. “Keep your messaging clear and simple,” she advises. Caitlin draws from her experiences as a mother trying to navigate the chaos of daily life. When you’re in a rush, trying to get your child out the door, there’s no time to get lost in complex explanations. A simple, straightforward message is what works best. The same applies to marketing. Caitlin Lang is adamant that clients don’t care about your clever copy or detailed backstory; they care about how you can solve their problem. The message must be direct, focused, and easy to understand.
Caitlin’s third lesson, “Perfect is the enemy of done,” is perhaps the most relatable for business owners. Anyone who has ever tried to make a product, website, or marketing campaign flawless knows how paralyzing perfectionism can be. Caitlin Lang has learned firsthand, through the ups and downs of both motherhood and business, that perfection is elusive and, often, counterproductive. In her post, she explains how working moms quickly realize that perfection is impossible, whether it’s noticing a growth spurt in your child or dealing with the inevitable chaos of a morning routine. Caitlin reminds us that while perfection is unattainable, persistence is key. It’s about showing up, making progress, and learning from your mistakes.
For Caitlin Lang, the same mindset applies to business. She encourages entrepreneurs to avoid getting stuck in the cycle of polishing and perfecting. Instead, focus on launching and moving forward. As she says, spend time making sure your messaging is strong and clear, but don’t let the desire for perfection delay your progress. It’s about momentum, not immobility. Caitlin Lang’s lesson here is that growth happens through action, not through perfection.
Through Caitlin Lang’s eyes, we see that the experiences of working mothers offer invaluable business lessons. Consistency, clarity, and moving forward despite imperfections are not just motherhood strategiesthey’re marketing strategies. These lessons not only offer practical guidance for entrepreneurs but also serve as a reminder that we are all learning as we go, whether in business or in life.
Caitlin Lang’s wisdom is grounded in the real-world challenges faced by working parents. Her LinkedIn post is an invitation to entrepreneurs to rethink how they approach their marketing and their business growth. She doesn’t just teach us to market better, she teaches us to think smarter and to be resilient.
As Caitlin Lang reflects on her own journey, she asks fellow working moms to share their insights on how parenthood has influenced their business practices. The lessons Caitlin shares, though drawn from her experience as a mother, are universal for anyone striving to balance personal and professional life.
By embracing consistency, simplicity, and the willingness to let go of perfection, Caitlin Lang sets an inspiring example for all entrepreneursespecially those trying to juggle family and business. Her approach to marketing and business strategy is as practical as it is effective, and it’s a reminder that sometimes the best lessons come from the most challenging aspects of life.
Caitlin Lang’s experience proves that building a successful business is a marathon, not a sprint. Through consistency, clarity, and persistence, anyone can overcome the obstacles in their path and achieve their goalsjust like a working mom tackling the daily demands of family life.
