India has sent 112 entries less than last year; a 12.20% YoY dip.
The Indian ad contingent at the Cannes Lions Festival of Creativity is under more than the usual levels of scrutiny this year, and it is all because of their own doing.
Last year, led by Dentsu Creative’s The Unfiltered History Tour ensured, the country had its best-ever metals tally including an Agency of the Year, five Grands Prix Lions, two Titanium Lions, and several golds, silver, and bronze metals.
Will the not-so-motley crew of ad agencies pull off another heist at the world’s biggest creative advertising awards? That is the question on most minds.
India has sent 809 entries this year, down from the 921 entries it sent in 2022. And it has not scored a single shortlist in the Titanium Lions category this year.
The answer will reveal itself from today till June 23, 2023.
Until then, here are the entries which shoulder the responsibility of matching or bettering India’s performance from 2022.
Talented
Why Is This A Swiggy Ad? for Swiggy
A digital-first brand doling out a print and outdoor campaign which is basically a puzzle and people have to figure out, ‘Why is this a Swiggy ad?’
#ortraveloncleartrip’ QR code Print ad for Cleartrip
Dentsu Creative:
Suraksha Ka Teeka for Mortein
Reimagining the Indian practice of applying ‘kala teeka’ on the foreheads of toddlers and babies, Mortein and Dentsu Creative came together to unveil their new initiative ‘Suraksha Ka Teeka’ to participate in the fight against malaria in Bareilly. As per the company, the teeka will act as a repellent and save the young ones from mosquitoes.
The Everything Book for Vedantu
The Responsible Manhole for TVS
‘Cosplay for a Cause’ for Sneha
Cosplay is one of the biggest highlights at Comic-Con, an annual event for everything comics. Only this time, Comic-Con India saw domestic abuse being cosplayed.
Shagun ka Lifafa for Ujjivan Small Finance Bank
L&K Saatchi & Saatchi
Indian Stretchable Time for Zepto
Ever wondered how you can stretch time to save yourself or to ally an impatient customer? Zepto and L&K Saatchi & Saatchi have the answer for you.
Enormous
Asahi India Glass’ silence is a luxury that you deserve
The difference between stillness and the chaos of the universe is a single brand of glass. Asahi Noise Cancelling Windows claims it is them, and their spot by Enormous humorously whispers the point in the viewers’ ears.
Wondrlab India
The Unheard Playlist campaign for Spotify
Artificial Love campaign for Bharat Matrimony
Leo Burnett
Airtel 175 Replayed for Airtel
One of India’s most iconic cricket innings was lost in time because the BBC was on strike that day. Airtel decided to replay the innings with the help of Leo Burnett.
#BringBack2011 for Oreo
VMLY&R
Maxx Flash’s Arogya Bindu
A ‘kala teeka’ that others can use on their children to protect them from mosquitoes. According to the company, this product is available can be purchased for Rs 20.
