Creating Confusion: Is Twitter Videos Equivalent to XVideos Due to Tweets = Xs?
XVideos haș been trending at the top ever since Twitter, now X, owner Elon Musk started joking around the names of various...
Ad World Observes Deeper Significance in Twitter’s Rebranding as X
After being tagged as a brand-unsafe platform, Twitter has undergone a slew of changes, with the latest being the ‘X’ rebranding. As...
Government Mandates Anti-Tobacco Health Warning on OTT Platforms
According to the amended rules, every publisher of online curated content displaying tobacco products or their use has to display anti-tobacco health...
Surge in Generative AI Platforms Catering to Indian Regional Languages
With Artificial Intelligence drawing massive attention from users not just based in India but also across the world, several of India’s regional...
Passing of Bob Cohn, Co-Founder of BCW Predecessor Cohn & Wolfe
He died on July 4, 2023 at the age of 88 years.
Bob Cohn, co-founder of PR firm BCW’s...
Carlsberg Group Enlists Dentsu’s iProspect as Global Media Agency
The agency, from Jan ’24, will assume all media buying and selling duties as the new agency on record.
Lionsgate Play Unveils Refreshed Brand Identity Across South Asia
Along with the rebranding, the company aims to improve the user experience through an advanced user interface with faster app loading times.
IAB Tech Lab Launches Sustainability Playbook for Establishing a Sustainable Programmatic Marketplace
In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting...
Crunchyroll to Debut Hindi Dub for “JuJuTsu Kaisen” on July 28th
Crunchyroll is conjuring an expansion for fans in India by producing a Hindi dub for season 1 of “JuJuTsu Kaisen”, the hit...
BRITA India Awards Digital Mandate to Tonic Worldwide
The account mandates Tonic Worldwide to raise awareness about the importance of sustainable drinking water solutions.
The 50-year-old legacy...
