AI Poised to Drive a Revolutionary Shift in the Marketing Landscape, Predicts Aditya Tandon...
Tandon, VP (Head) of Brand Marketing at News18, talks about the impact of AI on marketing strategies for news television brands
The third edition of Kantar’s Creative Effectiveness Awards India recognizes exceptional performers across various...
Creatives from Google, Hindustan Unilever, Burger King, Haleon, Godrej Consumer Products and Honasa Consumer share laurels in the Television Category
The Crucial Integration of Brand Purpose into Consumers’ Everyday Personal Lives
Google has emerged at the top for 2023’s most Meaningful Brands; Amazon, Youtube, Whatsapp, and Flipkart trail behind.
Google...
SAT Withholds Judgment on Subhash Chandra and Punit Goenka’s Plea Against Sebi
Reports say that the bench reserved the order after hearing all the arguments
The Securities Appellate Tribunal (SAT) has...
Godrej Agrovet Launches Campaign to Raise Awareness on the Importance of Quality Feed for...
The new campaign is aimed to drive awareness amongst the farmers by emphasising on how a good quality feed is important for...
myBillBook Extends ‘Tum Kamaal Ho’ Campaign on MSME Day
The campaign celebrates the invaluable contribution of MSMEs to India's growth story
myBillBook, the GST billing and accounting software...
Call for Entries: One Asia Creative Awards 2023 Now Open
The theme for the awards this year is “the best of the region, on display to the world”
The...
ETML Secures Digital Mandate for SoulTree’s Online Presence
ETML, a Growth Advertising & Analytics Company, has bagged the digital mandate for SoulTree, an Indian Ayurvedic beauty and wellness brand.
Moshi Moshi Secures Corporate Rebranding Mandate for Vijayanand Travels and Gillco Group
The mandate involves redefining brand narratives and imagery to enhance corporate identity and fuel business growth.
Moshi Moshi, a...
Cannes Lions 2023: Leo Burnett Leads the Way for India; Ogilvy Mumbai Crowned ‘Agency...
On the fifth and final day, Leo Burnett added a Silver Lion to its tally while FCB added a Bronze, both in...
