Global Chess League Gets a Lead Agency: SG Alpine Warriors Chooses Buffalo Soldiers
Buffalo Soldiers, a new-age advertising agency, has been appointed by SG Alpine Warriors, a team participating in the inaugural edition of the...
Igniting Romance: Parle Kismi’s Latest Campaign Positions the Candy as a Catalyst
Krishnarao Buddha, senior category head, Parle Products, talks about the campaign and its positioning in India’s candy market.
Parle...
CCI Appeals to Supreme Court to Contest NCLAT Judgment in Google Case
Meanwhile, the European Union has recommended Google divest its lucrative digital ad business to address competition concerns
The Competition...
Promoting Advanced Safety: Polycab’s New TVC Encourages the Use of Green Wire
The TVC, conceptualised by Ogilvy, emphasises that wires are not just an electrical solution but a very vital component of every household...
Google Unveils AI-Powered Demand Generation and Video View Campaigns
These ad solutions use relevant, immersive creatives to drive action and conversions in the moments that matter
Google has...
Sandipan Bhattacharyya Takes the Helm as Chief Creative Officer at GREY South Asia
Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, GREY group India, has been elevated to the newly created role of Chief Creative...
Harnessing Industry Self-Regulation: A Crucial Step in Addressing Dark Patterns in Online Advertising
DoCA along with ASCI hosted an interactive consultation with stakeholders on "Dark Patterns" in Mumbai on 13th June 2023.
ASCI Discloses Deceptive Patterns in Online Advertising, Misleading Consumers
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
The Department of Consumer...
Government and ASCI Collaborate to Combat Deceptive Online Advertising Tactics
The guidelines focused to handle dark patterns to be released within two months
Department of Consumer Affairs (DoCA) along...
Sandipan Bhattacharyya Elevates to Newly Established Position of Chief Creative Officer at Grey South...
In his new position, in addition to India, Bhattacharyya will also focus on strengthening Grey’s creative offering across Pakistan and Bangladesh and...
