Cheesette Cowan is a productivity coach, team leader, and licensed realtor at Keller Williams Realty New Tampa. With her years of experience in real estate and leadership, she has encountered and overcome many of the common pitfalls that agents face when trying to leverage social media for business growth. One of the biggest lessons Cheesette Cowan has learned and now shares with others is the importance of meaningful engagement over superficial metrics like likes and shares.
Many real estate professionals fall into the trap of believing that an aesthetically pleasing social media presence translates into a successful business. They post beautiful property listings on Instagram, share market updates on Facebook, and even experiment with trendy videos on TikTok. However, as Cheesette Cowan points out, while these efforts may generate likes and comments, they do not always lead to actual closings. This harsh reality is something Cheesette Cowan herself faced before she made a strategic shift in her social media approach.
Instead of treating social media like a digital billboard, Cheesette Cowan started seeing it as a networking event. She realized that casual engagement, such as a simple like or comment, is not enough to convert followers into loyal clients. Instead, she began focusing on fostering genuine relationships through meaningful interactions. Her approach involved responding to comments, engaging in direct messages, and showing genuine interest in her audience’s needs. This shift in strategy took Cheesette Cowan’s business from inconsistent results to building multiple seven-figure ventures.
Cheesette Cowan’s experience serves as a wake-up call for real estate professionals and entrepreneurs who rely on social media to grow their businesses. It is easy to get caught up in the vanity metrics followers, likes, and shares without considering the actual return on investment. The real goal should be building trust and establishing connections that lead to transactions. Cheesette Cowan emphasizes that while engagement numbers may initially drop when shifting strategies, the long-term benefits far outweigh the short-term loss in vanity metrics.
One of the key principles that Cheesette Cowan advocates is the “Engagement Equation.” This system helps real estate agents and entrepreneurs turn passive social media interactions into revenue-generating opportunities. Instead of merely posting and hoping for results, Cheesette Cowan teaches her clients to take a proactive approach. Every comment, poll response, and direct message is an opportunity to build a deeper relationship that could lead to a future sale.
Cheesette Cowan’s results speak for themselves. By implementing her strategies, she has helped clients transition from sporadic social media success to a consistent pipeline of leads and closings. One notable success story from her coaching program involved a client who turned three casual social media interactions into $37,000 in commissions. This example underscores the power of intentional engagement and how it can transform a struggling real estate business into a thriving one.
For those who are frustrated by their lack of results despite putting effort into social media, Cheesette Cowan offers a clear solution: stop treating social media as a passive marketing tool and start using it as an active networking platform. Posting content is only the first step what happens after the post is published is what truly matters. Engaging in meaningful conversations, following up with interested prospects, and nurturing relationships are what ultimately lead to business growth.
Cheesette Cowan’s journey is a testament to the fact that social media success is not about chasing likes, but about building connections. Her approach aligns with the core principles of sales and business development people do business with those they know, like, and trust. By shifting the focus from vanity metrics to genuine engagement, real estate agents and entrepreneurs can see a tangible difference in their bottom line.
For those interested in learning more, Cheesette Cowan has released a YouTube video that details her “Engagement Equation” system. This video provides actionable insights for real estate agents looking to convert their social media efforts into actual clients and commissions. In a world where digital noise is at an all-time high, Cheesette Cowan’s strategies offer a way to cut through the clutter and build real, revenue-generating relationships.
Cheesette Cowan’s message is clear: if you are tired of posting on social media without seeing financial results, it’s time to change your approach. Success in real estate and any industry that relies on client relationships is built on trust, connection, and meaningful engagement. By following Cheesette Cowan’s proven methods, professionals can transform their online presence from a time-waster into a powerful lead-generating tool.
In an industry where competition is fierce, those who adopt the right social media strategies will have the upper hand. Cheesette Cowan’s insights provide a roadmap for those ready to make the shift from superficial engagement to real business success. It’s not about posting more it’s about engaging more, and Cheesette Cowan is leading the way in showing how it’s done.
