The activity was executed by Filter Coffee Co., a well-established full-service digital agency
Mumbai: Cheryl’s Cosmeceuticals, a well-known and established brand in the skincare industry, is a part of the L’Oreal group and recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers like Khushnaz Turner, Nauheed Cyrusi, Alisha Pekha, Silkeena Maalik, Tina Khakkad, Prerna Mehra, Natasha Luthra, Saachi Daga, and Nivrity Das participate.
Executed by Filter Coffee Co., a well-established full-service digital agency, the session was hosted by Gunjan Jain (Beauty expert from Cheryl’s) in association with Vibhuti Arora (Facial Yoga Expert) who shared their expertise and knowledge with these influencers and took them through the usage and benefits of the DIY OxyBlast facial kit. The influencers promoted this activity via teaser stories about the event along with sneak peek stories from the Zoom session as well. They also did reels to showcase how you can use the OxyBlast facial kit at home and get the much-needed festive glow.
The Zoom session took place a week before Diwali, and reached out to over 4 lakh users, via the hashtag #OxygenforYourSkin.
Speaking on the same, Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co. said, “With the festive season this year being a low-key affair, the idea behind hosting an online session was to guide people in bringing the festive glow at home. We wanted to teach women, that by using Cheryl’s DIY Oxyblast Facial Kit, they can be festive ready from the comfort of their home. We used a mix of micro, nano, and macro-influencers who are known for their beauty tips, to be a part of the session and create maximum reach around this activity.”
Speaking about the live session that witnessed tremendous outreach, Gunjan Jain, National Education Manager and Skincare Expert, Cheryl’s Cosmeceuticals said, “We are known for providing Indians with skincare solutions that are sustainable and solve all their skin concerns through our expert led salon treatments and our homecare products. Based on the latest technology, Cheryl’s Oxyblast facial kit delivers oxygen deep into the skin leading to increased luminosity and enhanced radiance. We are glad about excellent outreach this campaign received during the festive time and the strategic guidance lent by Filter Coffee Co. and their team. in helping us create the right kind of buzz on Instagram.”
With influencer marketing picking up and creating a great impact in the new normal, Cheryl’s Cosmeceuticals aims to conduct similar influencer activities in the coming months, to build engagement within their target audience.
About Filter Coffee Co.
Filter Coffee Co. (FCC) is a well-established, full-service digital agency with core expertise in Social Media (Paid & Organic) & Content Production (Art, Copy, Photoshoots, Videos & Rich Media), Influencer Marketing (Macro, Micro), etc. In the last 6 years, they have driven digital and integrated communication for some of the finest brands that include – L’Oreal, Starbucks, Nature’s Basket, Forest Essentials, Estee Lauder, Forever Mark, Protinex By Danone, and many more.
About Cheryl’s Cosmeceuticals:
Founded in 1986, Cheryl’s Cosmeceuticals is a skincare brand catering to the needs of the Indian consumer. 32 years of product research have gone into finding ingredients suitable for the Indian skin type and to deliver satisfactory results. It was acquired by the L’Oreal group in 2013 in order to reach a wider audience looking for customized skincare solutions.
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