The new Indian spy series topped the charts as most viewed show globally this weekend streaming in 200 countries worldwide and trending Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, UAE, and many more
The series trended Number 1 in India and in over 30 countries worldwide on launch day
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Mumbai, India—November 13, 2024— Prime Video has revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content. It was also Number 1 in the Prime Video charts in India and in over 30 countries worldwide on launch day.
“The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios.
“Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Nikhil Madhok, Head of Originals, Prime Video India. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”
“It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”
“We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive, and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, said Angela Russo-Otstot, Executive Producer and Chief Creative Officer, AGBO. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”
Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.
The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on October 10, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on November 7. Since the launch of both series, customers continue to watch season 1 of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.
Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming Season 2 of Paatal Lok, Season 4 of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience, and entertainment, all in a single membership.
Citadel: Honey Bunny
The series features Varun Dhawan and Samantha in the lead and Kay Kay Menon, along with an ensemble cast that includes Saqib Saleem, Simran, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar.
The spy thriller is set against the vibrant tapestry of the 90’s, featuring explosive action, high-octane stunts, and edge-of-your-seat excitement, all perfectly complemented by exceptional performances and a grand visual scale. When stuntman Bunny (Varun Dhawan) recruits struggling actress Honey (Samantha) for a side gig, they are hurled into a high-stakes world of action, espionage, and betrayal. Years later, as their dangerous past catches up, the estranged Honey and Bunny must reunite and fight to protect their young daughter Nadia.
About D2R Films
Founded by the trailblazing writer-director-producer duo Raj & DK, D2R Films is known for producing uniquely original content. Its rich portfolio includes the seminal global blockbuster series The Family Man, the most watched series, Farzi, and the cult Guns & Gulaabs. Popular for their quirky, new-age filmmaking, they have also created cult hit films like Go Goa Gone, Shor In The City, 99, and the blockbuster film, Stree. D2R Films strives to constantly elevate, enhance, and innovate distinct storytelling with universal appeal.
Established in 2017, AGBO’s mission is to propel the next era of storytelling by developing and producing universe-driven intellectual properties that span film, TV, and interactive media. As a powerhouse independent studio founded and operated by a collective of artists with decades of experience, AGBO has consistently set new standards in global entertainment with its record-shattering content. Since 2018, AGBO has had 11 of its films and series debut at Number One or break box office or platform records, building on earlier successes such as Avengers: Infinity War and Avengers: Endgame, Marvel’s highest-grossing film of all time. AGBO produced Everything Everywhere All at Once which won seven Academy Awards, including Best Picture in 2023. The Russo Brothers-directed The Gray Man sits in the top six of Netflix’s “most viewed of all time” list, and the Chris Hemsworth-starrer Extraction has become Netflix’s most successful franchise to date. Additionally, the first season of Citadel, released in April 2023, became Amazon Prime Video’s second-most-watched new original series outside the U.S.
AGBO has recently completed principal photography on the Amazon MGM film The Bluff, directed by Frank E. Flowers, and has commenced production on Citadel Season 2 in London, with Joe Russo directing. Netflix and AGBO are eagerly anticipating the 2025 release of the Russo Brothers-directed The Electric State, a retro-future adventure headlined by Millie Bobby Brown, Chris Pratt, and Stanley Tucci. And recently announced at San Diego Comic Con, AGBO will be producing, alongside Marvel, the upcoming Russo Brothers-directed Avengers: Doomsday (May 2026) and Avengers: Secret Wars (May 2027), marking the Russos’ return to the Avengers franchise.
About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites American Fiction and The Boys in the Boat; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from Prime Video add-on subscriptions such as Max, Crunchyroll and MGM+, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy,via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access.
