WATConsult & Bajaj Allianz General Insurance launch fresh campaign to promote #ContactlessCare…
Mumbai: Bajaj Allianz General Insurance, in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has unveiled its new digital video commercial. The video has been launched under the brand’s #CaringlyYours property. It depicts a new way of caring in such changing times. For the record, Bajaj Allianz General Insurance is one of India’s top private General Insurers. It was named the Best Non-Life Insurer of the year 2020 earlier this year.
Not only has the ‘new normal’ established itself quite firmly in the post-lockdown phase but has, in fact, also unlocked unique aspects of contactless services, now experienced by everyone. The film, therefore, highlights some real slices of life such as online classes, celebratory video calls, work from home setups, and more – ways through which we have transformed ourselves to maintain minimum or zero contact with each other for the safety of everyone.
While the world is turning toward a contactless life, Bajaj Allianz General Insurance has also converted its care to contactless in a bid to keep its users safe. By just logging into the app, visiting its website, or simply connecting on WhatsApp, users can now buy, renew, or even claim their insurance though a completely contactless service, a process evolved to match the needs of the current times.
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Sharing his thoughts on the campaign, Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said, “Customer-First is the key motto that we follow at Bajaj Allianz General Insurance. Throughout this pandemic, we have been tirelessly catering to our customers through our digital channels. While going contactless has ensured that all our customers’ insurance needs are met in a safe and convenient way, we wanted to also showcase that even though social distance has kept us away, we continue to care for them.”
Commenting on the campaign, Heeru Dingra, CEO, WATConsult added, “Extending the brand’s philosophy of #CaringlyYours, with the newly launched #ContactlessCare insurance policy, we wanted to highlight how digitally showing ‘care’ is as equal as being physically present to appreciate, support, or celebrate your known and loved ones. Revolving around the everyday nuances of our lives, the video shares insights on how, in these changing times, purchasing a general insurance policy can also be done online, from the comfort of our homes.”
About Bajaj Allianz General Insurance:
At Bajaj Allianz, we regard insurance as more than just a subject matter of solicitation. Everything that we do revolves around you, our customer. At Bajaj Allianz, we measure success not just in terms of the value we give you but also how you feel as a result of interacting with us. We’re committed to providing service that is distinctly and ‘caringly yours’. Headquartered in Pune, Bajaj Allianz General Insurance Company Limited, a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE, has empowered millions of individuals, businesses and communities to manage risks and grow in a sustainable manner. Our founding companies enjoy a reputation of expertise, stability and strength which has been a part of the Bajaj Allianz heritage. For the 13th consecutive year, Bajaj Allianz General Insurance has received iAAA rating from ICRA, indicating the highest claims paying ability and a fundamentally strong position in the industry. The organization received the prominent Domestic General Insurer of the Year – India at Insurance Asia Awards 2019; General Insurance Company of the Year at 4th Annual Insurance Summit & Awards 2019; Digital Insurer Award twice at the prestigious Asia Insurance Industry Awards 2017 & 2018.
About WATConsult:
WATConsult is the globally awarded hybrid digital agency from the house of Dentsu Aegis Network. It has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services. It has received more than 200 awards and recognitions in the field of digital media marketing including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018. Recently, the agency won a Gold in ‘Thriving Culture’ category at Social Samosa AgencyCon Awards and attained ‘The Best workplace & People development’ title by Business Leader awards.
It has won 11 Agency of the Year awards including: ‘The Digital Agency of the year’ at Social Samosa’s AgencyCon awards 2020; The most influential digital agency of the year in 2019 by Brand Equity Agency Reckoner; ‘Display Agency of the Year at Digixx 2018; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards 2017; Marketing Agency of the Year at MCube 2017; Digital Agency of the Year at Delhi Ad club awards 2017; Digital Agency of the year at DOD awards 2016; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards; ‘Boutique Media Agency of the Year’ at Media Ace Awards 2015, Mumbai, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi and ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore.
About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, dentsu X, Taproot Dentsu and DentsuWebchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and MerkleSokrati.
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