The partnership is DCMN India’s first in the edtech category and will accelerate performance for the brand
Gurgaon. DCMN India (www.dcmn.com), in a most recent development, has been on-boarded by upGrad, India’s largest online higher education company, to manage and deliver performance-led TV campaigns sketched out for the current quarter. The first of these campaigns, targeting working professionals looking to upskill for better career opportunities, is scheduled to arrive on digital platforms and on TV this month. The duties also include media strategising as well as planning and delivering result-oriented and performance-driven marketing communications, by DCMN.
The account will be serviced from DCMN’s Gurgaon office and will be led by Bindu Balakrishnan, country head of DCMN India. The pitch was held over Zoom as both the brand and the growth partner are continuing their ‘work from home’ policy. The partnership with upGrad is DCMN India’s first venture into the fast-growing edtech category.
upGrad provides rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Having onboarded over 100 universities and colleges, and having launched diverse new online programs this year, upGrad just recently announced they were able to double their revenue per quarter.
“We are extremely happy to partner with DCMN India, who will indeed be our growth partner to understand our needs and drive performance-oriented TV planning. The agency, with their tactical expertise, will guide us to create and establish a compelling brand proposition in this highly competitive market,” said Arjun Mohan, CEO India of upGrad.
“Their contribution will be crucial and significant in our journey of strengthening our global footprint,” he added.
“DCMN India is very happy to have upGrad on board and we are looking forward to a great partnership and exciting campaigns,” said Bindu Balakrishnan, Country Head India, DCMN.
“DCMN’s mission of striving to grow the market leaders of tomorrow perfectly resonates with upGrad’s vision of empowering the 100-million workforce through education. What they are doing is nothing less than transforming learning as well as enabling access to higher education in India and beyond. It’s an exciting vertical at an exciting time and we’re proud to support upGrad on its journey,” concluded Balakrishnan.
For company logos and headshots, please see our press kit.
For more information and further inquiries please contact Zilke Grogan, z.grogan@dcmn.com.
About upGrad
upGrad is India’s largest online higher education company. Founded in early 2015, upGrad has onboarded over 32K paid learners and impacted more than half a million individuals globally, within a short span of 5 years.
upGrad provides online programs in the areas of Data Science, Technology, Management and Law to college students, working professionals and enterprises. These programs are designed and delivered in collaboration with top-notch universities like IIT Madras, IIIT Bangalore, MICA, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University, Liverpool John Moores University and others.
With an 80% program completion rate, robust tech platform, outcome-based learning approach, industry-relevant curriculum, finest university credentials, strong mentorship, and steadfast placement support, upGrad has established its position as the leader in the Indian education system. upGrad Elevate, a virtual hiring drive for upGrad users/alumni offers the opportunity to interview with 300+ hiring partners ensuring successful career outcomes they deserve.
IIIT Bangalore and upGrad’s PG Diploma in Data Science is India’s first-ever PG Diploma to be recommended and validated by the National Association of Software and Services Companies (NASSCOM). The program is India’s largest Data Science program with over 10,000 alumni & learner-base, which now provides learners with certification from NASSCOM FutureSkills, thereby making the program aligned to Government approved National Occupational Standards (NOS) to facilitate the upskilling of India’s IT workforce and make them abreast of the new-age skills. Through this first-of-its-kind collaboration, upGrad joins NASSCOM’s mission to make India a hub for innovation and a global hotspot for a skilled talent pool.
upGrad has been awarded the title of ‘Best Tech for Education’ by IAMAI in 2019. upGrad received the ‘Best Education Brands’ award by Economic Times in 2018, Most Innovative Companies in India’ by Fast Company in 2017 and has made it to LinkedIn’s ‘Top 25 Startups’ two years in a row in 2018 and 2019.
Link: www.upgrad.com
About DCMN
DCMN (www.dcmn.com) is the growth marketing partner for digital businesses and startups worldwide. The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow.
From its headquarters in Berlin and seven other offices (Amsterdam, Cape Town, Gurgaon, London, Munich, New York & Paris), DCMN equips its clients to scale efficiently with a tailored strategy – whether they need a brand strategy, creatives, media booking or a TV attribution tool. DCMN offers the experience of having helped digital brands successfully grow for nearly a decade, industry experts with centuries of client-side experience and insights from having run thousands of campaigns.
Independent and owner-operated, DCMN was launched in 2010 by Andreas Dengler and Matthias Riedl. To this date, the company has helped more than 300 digital brands worldwide to scale their businesses.
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