Deepak Kashyap, the Co-Founder of Mas Callnet, has an unwavering dedication to sales that spans nearly three decades. His recent reflections on LinkedIn encapsulate the essence of his journey and the invaluable lessons he has garnered over the years. Deepak Kashyap’s story is a testament to the power of direct customer engagement and the pivotal role of sales in driving business success.
Deepak Kashyap began his professional journey at the age of 17, trading around 1,000 comic books to an old book dealer. This first sale ignited a passion for sales that has only grown stronger over the years. By the time he was 19, Deepak Kashyap was selling pest control services through cold visits, and at 24, he was in the business of selling cars. His progression continued as he moved on to selling verification services at the age of 27. Each of these experiences taught Deepak Kashyap invaluable lessons about the importance of direct customer engagement.
When Deepak Kashyap founded his own company, he took on multiple roles, including that of a strategist, marketer, product developer, and salesperson. Among these roles, one stood out as indispensable—the role of a salesperson. Deepak Kashyap believes that founders should never step away from sales meetings, and he has several compelling reasons for this belief.
Firstly, Deepak Kashyap emphasizes the importance of understanding the market firsthand. As founders, it is crucial to have a vision for the product or service, but it is through direct interactions with customers that one truly understands their needs, pain points, and preferences. These insights are invaluable and help shape the offerings to align perfectly with market demands. Deepak Kashyap’s direct engagement with customers has allowed him to continuously refine and improve his company’s services.
Building trust and relationships is another critical aspect that Deepak Kashyap highlights. Customers love connecting with the visionary behind the company. When founders are present in sales meetings, it adds a layer of authenticity and trust. These relationships can be the bedrock of long-term success and loyalty. Deepak Kashyap’s personal involvement in sales meetings has helped build strong, lasting relationships with clients.
Deepak Kashyap also believes that sales meetings keep founders grounded and agile. They provide real-time feedback and a clear understanding of the challenges customers face and the competitive landscape. This feedback allows founders to stay agile, adapt quickly, and continuously improve their solutions. Deepak Kashyap’s agility and responsiveness to customer needs have been key factors in the success of Mas Callnet.
Inspiring the team is another significant benefit of a founder’s involvement in sales. When the team sees the founder actively involved in sales, it sets a powerful example. It shows that no task is too small and underscores the importance of being customer-centric. Deepak Kashyap’s active participation in sales meetings has not only motivated his team but also fostered a culture of customer-centricity within the company.
Driving revenue and growth is ultimately the primary goal of sales. Deepak Kashyap understands that sales drive revenue, and revenue drives growth. A founder’s involvement in sales can close deals that might otherwise be lost and accelerate the company’s growth trajectory. Even now, Deepak Kashyap experiences the same adrenaline rush from being in a sales meeting as he did when he closed his first deal.
Deepak Kashyap’s dedication to sales is evident in his continuous learning and growth. He believes that stepping into sales meetings isn’t just about closing deals—it’s about connecting, learning, and leading. He encourages all founders to never underestimate the power of staying close to their customers. By keeping selling, learning, and growing, founders can drive their companies to new heights.
Deepak Kashyap’s journey is a powerful reminder of the importance of sales in building and sustaining a successful business. His experiences and insights highlight the critical role of direct customer engagement, the value of building trust and relationships, and the need for continuous learning and agility. As a sales visionary, Deepak Kashyap’s story inspires other founders to embrace sales as a core component of their business strategy.
Deepak Kashyap’s unwavering commitment to sales has been instrumental in the success of Mas Callnet. His belief in the power of direct customer engagement, continuous learning, and building strong relationships has set a powerful example for other founders. By staying close to their customers and remaining actively involved in sales, founders can drive their companies to achieve remarkable growth and success. Deepak Kashyap’s journey is a testament to the enduring power of sales and its critical role in building a thriving business.
