My Choices Foundation has launched a film in collaboration with Dentsu Impact on the occasion of Children’s Day – a day dedicated to increase awareness about the welfare of children.
The foundation aims to create and spread awareness on children’s rights.
In reality, children everywhere are suffering and are subject to abuse daily. Their basic rights, education, dignity, hope and most of all, a childhood is snatched away from them. Millions of child labourers are employed across the country in various segments like homes, factories, and construction sites. Popularly referred to as ‘Chotu’, these children often deal with menial, backbreaking and dangerous jobs.
Created in collaboration with Dentsu Impact, the creative agency from Dentsu International, the film showcases various versions of Chotus and the hellish world in which they exist. It communicates their silent suffering and sends out a message that the next time one sees such heinous abuse, they must report it and not walk away.
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