In The One Show 2024 Creative Rankings

Rankings unveiled globally and by country/region

for companies, individuals, and work.

NEW YORK, May 20, 2024 — Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, Dentsu Inc. Tokyo is APAC Agency of the Year and #9 globally in The One Show 2024 Global Creative Rankings.

The top-10 agencies in APAC are as follows (click the category to view the full list and agency name to see their winning work):

The One Show 2024 Asia Pacific Agency Rankings

Dentsu Inc. Tokyo
The Monkeys Sydney
VML Australia Melbourne
M&C Saatchi Sydney
TBWA\Hakuhodo Inc. Tokyo
KMCgroup Tokyo
Leo Burnett India Mumbai
SIX Inc. Tokyo
Leo Burnett Taiwan Taipei
10.VML Singapore
Other One Show 2024 APAC rankings leaders include:

APAC Independent Agency: Howatson+Company Sydney

APAC Production Company: Airbag Sydney/Melbourne

APAC Design Firm: T-Change Design Studio Nanjing

Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.

Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):

Agency Rankings

1. FCB New York
2. Rethink Toronto
3. McCann New York
4. Marcel Paris
5. TBWA\Media Arts Lab Los Angeles
6. FCB Chicago
7. Ogilvy PR New York, Publicis Conseil Paris (tie)
8. Dentsu Inc. Tokyo
9. FCB Canada Toronto

Agency Network Rankings

1. FCB Global
2. Ogilvy Group
3. McCann Worldgroup

Agency Holding Company Rankings

1. Interpublic Group
2. WPP
3. Publicis Groupe

Highest Ranked Work

1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
3. “ADLaM” by McCann New York for Microsoft

Country Rankings

1. United States
2. Canada
3. France
4. United Kingdom
5. Australia

Region Rankings

1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa

Using dropdown menus, The One Show 2024 Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.

Rankings can also be viewed globally, and by region and country.

The One Show 2024 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.

In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.

If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.

All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.

The showcase of all One Show 2024 Pencil winners can be viewed here, and a dynamic online list of the winners can be viewed here.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.